IT’S BACK.
IT’S BACK.
AUGUST
15 — 18
DON’T MISS THE HYPE.
For 4 days only, Afterpay Day fires-up checkouts online and in-store. It's a chance for you to promote your great offers to savvy shoppers across Afterpay's marketing channels. Is your brand in for one of the biggest sale events on the retail calendar?
AFTERPAY DAY MERCHANT FAQS.
Afterpay Day
Merchant FAQs
If you have submitted your offer via the electronic submission form by 5:00pm AEST/ 7:00pm NZST Friday 9th August, your offer will be displayed on the Shop Directory at 8:00am AEST/ 10:00am NZST on the date selected.
Should you need to change your offer before this time, simply re-submit your offer again before 5:00pm AEST/ 7:00pm NZST Friday 9th August.
Unfortunately, we aren’t able to accommodate offer submissions once the submission form has closed at 5:00pm AEST/ 7:00pm NZST Friday 9th August.
If you would like to change your offer for Afterpay Day, you need to do so by 5:00pm AEST/ / 7:00pm NZST Friday 9th August. Simply enter your new offer via the submission form and we will upload your most recent submission.
We strongly recommend using branded copy like AFTERPAY or AFTERPAYDAY in your offer code to maximise the event momentum, however this isn’t mandatory in order to participate.
We recommend re-submitting your offer by 5:00pm AEST/ / 7:00pm NZST Friday 9th August via the submission form to include a mention of the event in your offer code.
In the submission form you may select which of the four dates (15th, 16th, 17th, 18th August) you would like your offer live until (please note all Afterpay Day creative must be removed by 11:59pm 18th August).
We recommend making the most of Afterpay’s Marketing. We’re building hype in the lead up to Afterpay Day with a variety of media including out of home displays, digital ads & social media plus so much more. Make the most of it by telling your customers you’re participating! The more customers that hear about Afterpay Day, the more the campaign will resonate with them.
Use the online & in-store marketing assets we have provided across your website, emails, social media and in-store. Join the trend & use our hashtag #AFTERPAYDAY
You can only have your offer displayed on both the NZ and AU Shop Directory if you are registered for Afterpay Cross Border Trade or you have both an AU + NZ Afterpay account. Are you interested in becoming a Cross Border Trade merchant? Find out more here.
If you have multiple businesses live on the Australian and/or and New Zealand Directories you’ll need to submit an offer form for each business! Just ensure you enter the correct Merchant ID.
The sale commences Thursday 15th August 8:00am AEST / 10:00am NZST and ends Sunday 18th August 11:59pm AEST/NZST.
All offers are under embargo until 8:00am AEST / 10:00am NZST Thursday 15th August.
You can get Afterpay for your New Zealand Brand if you have applied for Cross Border Trade. This is where we enable you to trade online for Australian and New Zealand Shoppers!
Find out more here.
We have designed a number of assets for you to advertise the Afterpay Day campaign on your platforms including website, social media, customer emails and in-store.
Visit the online toolkit here.
Visit the in-store toolkit here.
All offers are under embargo until 8:00am AEST / 10:00am NZST Thursday 15th August. Please do not launch offers prior to this time.
Why? Our customers love that Afterpay Day curates all the best offers in one place, at one time. All of our communications and marketing support will be encouraging them to shop from 15th August.
DOMINATE THE EVENT.
Here's a few tips to help you have your best Afterpay Day yet.
1
SUBMIT A STRONG SALE OFFER.
Offers of 25-50% store-wide are likely to deliver the strongest results.
Need some offer inspo? Consider this:
- A fixed % discount (i.e. 30% off)
- Up to % off (i.e. up to 50% off)
- Buy one, get 50% off a second item.
- Free shipping over $150.
Offers of 25-50% store-wide are likely to deliver the strongest results.
Need some offer inspo?
Consider this:
- A fixed % discount (i.e. 30% off)
- Up to % off (i.e. up to 50% off)
- Buy one, get 50% off a second item.
- Free shipping over $150.
2
CREATE A SPECIFIC AFTERPAY CODE.
'AFTERPAY30' is a great example of a discount code customers can associate with the event.
Remember not to run other sales too close to Afterpay Day for maximum impact.
3
SPREAD THE WORD.
Promote the event with our campaign creative across your social media channels, website, email and in-store channels like digital screens and point-of-sale signage.
Don't forget to use the hashtag #afterpayday.
ALSO PROMOTING AFTERPAY DAY IN-STORE?
ALSO PROMOTING AFTERPAY DAY
IN-STORE?
Visit our in-store toolkit for all your assets.
