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Back To School Retail

It’s a new school year – and a fresh chance to engage customers and drive sales

Back-to-school shopping is a key retail moment for merchants. Discover ways to boost sales, including tips on timing, convenience and marketing.

Back to school retail tips to drive more sales 

How to make the most of back-to-school shopping

Headlining Latest Articles

Father’s Day is nearly here. Help shoppers celebrate Dad, and drive more sales with these tips.

Want to drive more sales this Father's Day? Discover five tips, from timing to product selection, to help you help customers and drive more revenue. 

How retailers can make the most of Father’s Day

How to make the most of Father’s Day

The festive season is always important for retailers, and this year, after on-again, off-again lockdowns and lingering uncertainty, it’s arguably more critical than ever.

Want to know how Australians will spend and shop this Christmas 2021? Discover Afterpay's festive forecast report

Afterpay festive forecast: how Australians are shopping this holiday season

How Australians will shop this festive season

Tammy Hembrow started out as a fitness influencer. Here's how she launched three businesses.

Tammy Hembrow started out as a fitness influencer Here's how the social media star launched three businesses

How Tammy Hembrow launched a multimillion-dollar fitness and fashion empire

Tammy Hembrow: from social media star to business success

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In-depth tools & tips to help you grow your business. 

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Meet the entrepreneurs building businesses their way, with Afterpay.

Make it your way

Natalie Fitch never set out to start a business. But today she oversees a successful - and sustainable - jewellery brand. 

Make it meaningful.

Rumbie Mutsiwa couldn’t find a salon that catered to curly and textured hair. So she launched one herself. 

Make it empowering.

Matt Skerritt is passionate about offering stylish adaptive fashion for every body. 

Make it accessible. 

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How design company Orbitkey landed on the perfect approach to Afterpay Day – and quadrupled its revenue as a result.

Orbitkey's perfect suite of marketing tactics tools enabled it to quadruple its revenue during Afterpay Day.

How Orbitkey approached - and won -Afterpay Day

Orbitkey’s three-pronged approach to Afterpay Day

This fast-growing Brisbane lifestyle brand weaves its ‘bright and beautiful’ mission into more than just its products, with founder Ellen Powell investing in her largely young, female staff.

Staff happiness key to The Somewhere Co.

Why staff happiness is the key to The Somewhere Co.’s growth

UGG Express’ sales soared by 42 per cent during Afterpay Day. Here how they did it.

UGG Express' sales increased by 42 per cent on Afterpay Day. Here's how the Australian retailer did it.

How Ugg Express leveraged influencers and urgency to win Afterpay Day 

How influencers and urgency helped UGG Express win Afterpay Day

Boori’s sales soared 36 per cent during Afterpay Day. Here’s how.

“Afterpay Day is really important right now”

The founder of All Things Golden shares her tips to make the most of Afterpay Day.

The founder of All Things Golden Liv shares her tips to make the most of Afterpay Day.

How Afterpay Day helped this fashion brand drive $200k

How this fashion brand drove $200k during Afterpay Day

There’s little doubt that digital platforms can be game-changing for businesses. So, how can you create a winning social media strategy? We spoke to Kieran McKinn, Client Account Manager at Twitter, about the best ways businesses can utilise Twitter to reach new customers this Afterpay Day.

There’s little doubt that social media can be game-changing for businesses. So, how can you create a winning social media strategy? We spoke to Sam Freeman, Client Partner at Twitter, about the best ways businesses can utilise Twitter to reach new customers this Afterpay Day.

How to create a winning Twitter strategy this Afterpay Day

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Genevieve and Alex Smart of fashion brand Ginger & Smart relive their early years, and reflect on how they built their business.

Ginger Smart started out offering candles and leather accessories Now they re an Australian fashion fixture Discover how on Afterpay Access

Ginger & Smart's First Year in Business | Afterpay Access

My first year in business: Ginger & Smart

Discover how Peter Winkle, CEO & co-founder of the optometry business Bailey Nelson started out and managed a challenging first year on the way to global success.

Discover how Peter Winkle, CEO co founder of the optometry business Bailey Nelson started out and managed a challenging first year on the way to global success

Market Stall to Global Business: Bailey Nelson's First Year | Afterpay

My first year in business: Pete Winkle

Two Men And A Truck founder opens up about his early years in business - and what he's learnt since.

On Afterpay Access, the Two Men And A Truck founder opens up about his early years in business and what he s learnt since

Backyard to Nationwide Business: Richard Kuipers Success Story

My first year in business: Richard Kuipers

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<p>Discover help, advice and resources for Afterpay retailers and merchants including guides to managing your time, setting up an ecommerce website and more.</p>

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How to make the most of back-to-school shoppingIt’s a new school year – and a fresh chance to engage customers and drive sales

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How to make the most of back-to-school shopping
It’s a new school year – and a fresh chance to engage customers and drive sales