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Headline article image Download your free Afterpay Australian 2025 retail calendar

Download your free Afterpay Australian 2025 retail calendar
Download Afterpay's free 2025 shopping calendar for retailers and marketers in Australia featuring key shopping dates, sale moments and holidays.

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How to make the most of back-to-school shopping
It’s a new school year – and a fresh chance to engage customers and drive sales
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"What we’ve learned about building a business after 10 years of Afterpay”
As Afterpay celebrates 10 years, co-founders Nick Molnar and Anthony Eisen reflect on the business lessons they’ve learned over the past decade.
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Small Business Guides

In-depth tools & tips to help you grow your business.

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Meet Gen Z & Millennials

Learn more about this important consumer.

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SEO Tips

Improve your SEO ranking and drive sales.

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Social Media Tips

Supercharge your sales with social media.

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Make it your way

Meet the entrepreneurs building businesses their way, with Afterpay.

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Make it meaningful.

Natalie Fitch never set out to start a business. But today she oversees a successful - and sustainable - jewellery brand.

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Make it meaningful.
Make it empowering.
Make it accessible.

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My first year in business: Pete Winkle
My first year in business: Richard Kuipers
My first year in business: Ginger & Smart
Genevieve and Alex Smart of fashion brand Ginger & Smart relive their early years, and reflect on how they built their business.
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Discover help, advice and resources for Afterpay retailers and merchants including guides to managing your time, setting up an ecommerce website and more.

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