Festive
Forecast.
In the second part of our festive series, we’re looking forward. Our Festive Forecast is all about the ways consumers plan to shop this holiday season. Get ready to deck the halls with small biz insights*.
My business is in:
0
%
of shoppers will be spending the same or more than last year.
#
0
shopping category is gift cards or vouchers.
0
%
of consumers plan to buy gifts in-store.
Download the
full report.
We surveyed 1,500 Australian consumers. Core sample was collected nationally representative across age, gender and location. The survey was in field between 21 - 31July 2023.
Small biz insights:
Festive Forecast
Got your insights and ready to get started on your promotional campaigns? Discover our merchant holiday toolkit for social, email and web assets free to download.
Interactive consumer journeys.
We've pulled out four key consumer cohorts and mapped out their shopping journeys, based on their Festive Forecast responses. Click each persona to see their festive journey.
Small biz insights:
Festive Forecast
Ho, ho, hold up... you're a small to medium business? We've taken the insights that are most relevant to you, and focused on the consumers wanting to support small business this festive season.
Festive Marketing Toolkit.
Meet your shortcut to success...
Meet your shortcut to success...
We’ve created a suite of templates and assets that you can customise to help you promote your Festive sales. From email banners to social media posts, these eye-catching assets will make your sales offer stand out, while also reminding your customers that they can pay with Afterpay.
Don't forget to submit your Black Friday, Christmas and Boxing Day offers to be featured in Afterpay’s Shop Directory and App.
