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Melbourne Fashion Festival

Showcasing our commitment to supporting the future of Australian fashion, Afterpay is the Presenting Partner of the new free Digital Runway Series as part of Melbourne Fashion Festival, taking place from 11-20 March.


Marking 25 years as the longest-running and most culturally significant fashion event in Australia, the digital runways are produced with an elevated creative direction that empowers consumers to connect with the fashion brands they love.


Each digital runway is accessible and viewable from anywhere in the world, where you will be able to Shop The Runway with Afterpay.

Runway 1: Presented by Afterpay
Saturday 13 March, 7pm
Runway 3: Presented by Vogue Australia and Afterpay
Tuesday 16 March, 7pm
Runway 5: Presented by marie claire and Afterpay
Thursday 18 March, 7pm
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Runway 1:

Presented by

Runway 1 presents a line-up of quintessentially Melbourne designers who each emphasise quality production and a customised approach to tailored design.


Filmed against the iconic Melbourne skyline, the array of talent on display promises a diverse aesthetic from brands that share an ethos of providing the customer with designs to play to their individuality. With an eclectic mix of style and flair, each collection celebrates its own uniqueness in an intriguing and entertaining digital showcase of great quality, character and bold design.


A.BCH, BÚL, E NOLAN, HOMIE, JAC + MOOKI, KALAURIE, KUWAII, MNDATORY and NGALI

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Runway 3:

Presented by Vogue Australia +

Step into a world of unwavering creativity, craftsmanship and sophistication as the Festival proudly presents Runway 3, a dazzling display of luxe textures, fearless silhouettes and unforgettable aesthetics.


Filmed against the stunning backdrop of the Redwood Forest, this digital runway is set to inspire all of your senses.


MATICEVSKI, PAOLO SEBASTIAN and STEVEN KHALIL

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Runway 5:

Presented by

Shape and bend the definition of a runway at Runway 5, filmed at Australia’s first surf park, Urbnsurf.


Experience a bold and dynamic digital showcase, featuring minimal, masculine and tailored designs from carefully selected Australian designers.


COMMAS, ESSE, JACINTA JAMES, JOSLIN and MATIN

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Australian Fashion Summit

17 - 19 March 2021

The Australian Fashion Summit is presented as a three-day series of online discussions designed to drive critical discussion around the issues facing the future of fashion in Australia.


With a theme of ‘Where Are We Now?’ the Summit will be focused on the rebound of Australian fashion in 2021 with industry pioneers and thought leaders assessing and challenging what changes our industry have made, and must still make, twelve months on from the start of the global pandemic.


The Summit sessions will be moderated by a roll call of national authoritative voices including; Lauren Sams, Fashion Editor of The Australian Financial Review, our own Nick Molnar, Camilla Freeman-Topper and Marc Freeman (Designers & Founders Camilla & Marc) and Sophie Holt (Creative Director, Oroton) and more.

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Shop the MFF Designers

A.BCH
BÚL
JAC + MOOKI
KALAURIE
KUWAII
MNDATORY
NGALI
COMMAS
ESSE
JOSLIN
MATIN
Steven Khalil