Brands owning festival fits this season.
Festival season is one of the best times of the year. It’s a time of live music, expression and a great time to hang out with your mates. That’s all well and good, but what the heck are you going to wear?!?
I mean, there are so many trends, vibes and looks to choose from that searching for the right fit for you can be a bit like those assignments you swear you’ll get to, but by the time you actually do, it’s way too late to make any good of it.
So, to avoid the late night doom scrolling TikTok for the hottest trends, we thought we’d put together a handy cheat sheet showcasing the top brands that are absolutely crushing the festival season and won’t let you down.
The Glitter Tribe
Did someone say sparkle? A touch of glitter could be exactly what your outfit needs this festival season. How could it not? The look can range from understated and pretty, to seriously fierce. Plus did we mention it's fun.
The best part about The Glitter Tribe, is that all this scintillating sparkle comes guilt free! How? All their glitter is made from plants not plastic, so wherever it ends up post the epic festival mother nature will break it down.
Verge Girl
When it comes to festival fashion, it’s not always what you wear, it’s more often than not about how you wear it that matters. This mantra is something that Verge Girl crushes. With their summer focused catalogue overflowing with a range of quality styles and looks, it’s the place to go to find your iconic look.
It’s also easier to find than you might think, because they’ve got a whole section dedicated to festival fashion, making your choice so, so, so easy! Another win is that the Verge Girl looks really encapsulate the endless summer vibe that after the festival you’ve got your new summer look already sorted.
Lack of Colour
Stay cool and look cool. Who doesn’t love a festival hat? It’s by far the most needed apparel item to match whatever it is your vibing and the team from Lack of Colour have absolutely crushed it for years with their incredible quality, nostalgic Australiana hats.
It’s also the smartest piece you can bring to a festival to stay away from the heat. No one and I mean no one likes to leave the festival looking like a beetroot.
It can be as big of a statement piece or as subtle as you like, with a plethora of hats to match and exaggerate any style or fit, it’s the place to look to up your look.
Double Rainbouu
If loud and vibrant is what you’re after for your festival vibe, then look no further than the iconic Double Rainbouu. The team put a fun and fresh twist on the standard Hawaiian shirt with their vivid tropical prints. If you’ve even been looking for a statement shirt then this is a place you seriously need to check out.
You’ll also be joining a very A-list group of fashionistas if you go for Double Rainbouu, with celebs such as Justin Bieber and Jared Leto seen out and about strutting the vibrant shirts, it seems anyone who's anyone is rocking the fit.
No matter what kind of vibe you’re going for, as long as you want it to be loud and high-energy than Double Rainbouu has you sorted.
Her Pony
If you’re looking for nineties floral dresses, pairing bold 60s retro prints with 70s stripes and unexpected textiles combining to make something remarkable, then Her Pony is exactly where you should be looking.
The brand manages to balance perfectly retro designs with modern cuts, marrying the two to create a seriously fun aesthetic. The effortlessly cool designs are always on trend and are the perfect fit for whatever the festival season throws at you.
Afends
Born from a screen printing business servicing punk and hardcore band merchandise Afends now encasulates so much more than this niche scene. With the added culture of surf and skate injected into the punk and hardcore movement of the 2000s the Afends look and feel has evolved.
The brand still oozes a “I won’t do what you tell me” attitude while also making environmental and social stands which resonate strongly with their audience. If it’s a cool and extraverted look that you’re going for then Afends is a brand you should definitely consider.
