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Humanitix sells millions of tickets to events around the globe and invests its profits in charities. It partners with Afterpay to grow sales – and amplify impact.

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Humanitix’ mission may be simple, but it’s by no means small.The ticketing platform aims to transform the billions of dollars spent annually in booking fees into funding for charities that are changing the world.And it’s succeeding. This year alone, Humanitix is on track to donate more than $10m to charitable projects – and Afterpay is helping power its growth.“Afterpay has been really supportive of us in a range of ways,” says Humanitix co-founder Joshua Ross, who explains that offering Afterpay helps Humanitix reach more customers and drive more sales.&nbsp;“Afterpay adds value to our festivals. Our event promoters benefit from it, and that helps them sell more tickets.”<h2>About Humanitix.</h2><a href="https://humanitix.com/au" rel="noopener noreferrer" target="_blank">Humanitix</a> was founded in 2016 by Ross and his friend Adam McCurdie, both of whom wanted to escape the corporate world and build a business that made a difference.They identified the ticketing industry as being ripe for transformation, and created Humanitix, which delivers 100% of profits to charities. These charities include Room To Read, which supports girls’ education and literacy in low-income communities, and Yalari, which provides scholarships to Indigenous children living in remote areas.

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Humanitix currently operates in Australia, New Zealand and the US, where it offers tickets to everything from festivals and gala dinners to school fairs and community events.<h2>Afterpay drives transactions by offering customers flexibility.</h2>Offering Afterpay boosts Humanitix ticket sales by letting customers secure tickets before they sell out, says Ross.“For example, a New Year’s Eve festival might sell out in May. Afterpay gives patrons buying festival tickets months out from the event a smooth line to complete the transaction.”“Afterpay offers flexibility,” he adds. “Patrons can buy the ticket now and pay it off over eight weeks.”

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“Afterpay offers flexibility. Patrons can buy the ticket now and pay it off over eight weeks.”

Event-goers love Afterpay because, unlike many payment plans offered by rival ticketing platforms, Afterpay doesn’t charge customers fees.And event organisers love it, says Ross, because Afterpay drives incremental sales.<h2>Afterpay is expected by customers.</h2>Ross says that for some events – especially festivals and major nighttime events – Afterpay sales make up around 15% of sales.Afterpay is now expected by customers in many verticals, he says, adding: “if the competitive landscape requires it, then you need to offer it.”<h2>Afterpay increases average order value.</h2>Humanitix patrons who pay with Afterpay spend more on average than those who pay with other methods, says Ross. He adds that Afterpay customers tend to be higher value customers who attend larger, more expensive events.He adds that patrons who pay with Afterpay are more likely to pre-purchase extras and add-ons when they buy tickets.&nbsp;<h2>Afterpay helps Humanitix reach more customers.</h2>Over the past two years, Humanitix has featured in several Afterpay consumer marketing activations, including email send-outs and app push notifications. Each time Humanitix has been featured, sales have soared, says Ross.“There’s been a material increase in sales,” he says. “That’s been awesome because it gives that festival promoter, who’s chosen Humanitix over a competitor, another great reason to go with us. With our Afterpay partnership, we can sell more tickets.”<h2>Afterpay helps Humanitix grow.</h2>As a social enterprise, which donates 100% profits to charity, Humanitix is always looking for ways to grow. “The more tickets sold, the more profits we make, and the more funds that can go into education programmes,” says Ross.“Afterpay has been really important for our growth and expansion."

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Ticketing platform Humanitix on how Afterpay helps grow sales - and amplify impact.

Find out how Afterpay helps grow ticket sales at Humanitix, while also increasing average order value and providing flexibility for event-goers.

Humanitix on how Afterpay helps grow ticket sales

"Afterpay is essential in the events and entertainment industry"

Humanitix

Inside the fast-growing platform offering classes and workshops - and how Afterpay provided an alternative to discounting.

It was in 2016 that John Tabari first started taking mental health seriously.&nbsp;At the time, he was working at <a href="https://www.theiconic.com.au/" rel="noopener noreferrer" target="_blank" style="color: rgb(34, 34, 34); background-color: transparent;">The ICONIC</a> - back then, a fast-growing fashion start-up - and noticed that his team was struggling with burnout. It was that year, too, that Tabari became a father - introducing him to a whole new world of sleep deprivation - and also watched his beloved grandmother grapple with dementia.&nbsp;&nbsp;&nbsp;“Mental health became highlighted in a way that it never had been before in my life,” he recalls.&nbsp;

“Mental health became highlighted in a way that it never had been before."

To support his team and encourage mindfulness, Tabari began organising arts and crafts workshops. “As I was organising these workshops, I realised that classes aren’t always on a good time, and great teachers aren’t always great marketers - so all this made me realise there was a way to make great, fun, exciting workshops more accessible [and] to ultimately make mindfulness more accessible as people immerse themselves.”And, with that, the seeds for <a href="https://classbento.com.au/" rel="noopener noreferrer" target="_blank" style="color: rgb(34, 34, 34); background-color: transparent;">ClassBento</a>, an online marketplace offering workshops, classes and experiences, were sown.&nbsp;Fast forward six years and ClassBento - named after Japanese Bento boxes, which encourage diners to try new things - offers 10,000 classes, ranging from calligraphy to flower-arranging. The business has 300 per cent year-on-year revenue growth and has begun expanding into the US and UK.

“At The ICONIC, working alongside my co-founder Iain Wang, we got a taste for high-growth start-ups - we saw the good, the bad - and just how it could really disrupt an industry.”&nbsp;At the heart of ClassBento’s success is the teachers and small business owners who run classes and workshops, and during the pandemic ClassBento launched a new platform to help teachers send kits to their students and hold interactive Zoom workshops.

ClassBento began offering Afterpay early on, and Tabari says that it has played an important role in the business’ growth, says Tabari. “Afterpay has given us the solution to help people do something creative at a price that works for them in the way they want to pay,” Tabari says. “Classes are $80 and up, which is a lot compared to going to the cinema, so the split payments really help.”&nbsp;From the beginning, Tabari and Wang were determined not to discount, and instead chose to offer Afterpay as a way to make classes and workshops more accessible.&nbsp;“We particularly noticed an uptake with Millennials, because it’s the natural fit for their careers and a stage when they’re really needing to get into mindfulness - and Afterpay has made it easier for them to do that with us.”

Inside the fast-growing platform offering classes and workshops - and how Afterpay provided an alternative to discounting. 

ClassBento co-founder John Tabari explains how offering Afterpay provided an alternative to discounting