4 strategies to convert existing customers this Afterpay Day
Don’t overlook your most loyal customers this Afterpay Day. Here’s how to promote your offer.
There’s no doubt that Afterpay Day is an excellent way to reach new customers. After all, every year Afterpay Day gets bigger and bigger – which means even more coverage from the media, retailers and Afterpay itself, and more exposure to new audiences.
(Last year Afterpay Day messaging was viewed an astounding 19 million times.)
But while attracting new customers is always exciting, it pays to consider how you’ll promote Afterpay Day to your existing customer base. Not only are they already familiar with your brand – and therefore more likely to convert – but there are usually fewer costs involved in reaching them.
Get their attention with email
Email is a simple and free way to let existing customers know you’re participating in Afterpay Day.
Consider sending an email before Afterpay Day begins to announce your offer, and then create a sense of urgency by sending another email when the event is in its final hours.
Fashion brand All Things Golden offers its loyal subscribers early access to Afterpay Day by sending an email on the eve of the sale.
“We generally use [Afterpay Day] as an opportunity to provide extra value to our existing customer database,” says founder Olivia Coleman.
Post your promo on social media
One sure-fire way to promote Afterpay Day is to post about it on social media. Instagram, Facebook and TikTok are all obvious ways to reach your audience. When considering your creative, ensure your offer (or discount) is clear and easy to understand.
Smaller marketing teams may find the Afterpay Day social media templates supplied by Afterpay to be valuable resources.
Use paid posts to target your customers
Another option is to invest in paid amplification of your posts and to target your existing customers. You can create ads that specifically target:
- Your existing social media followers
- Shoppers who have visited your e-commerce website recently
- Your email subscribers
Another option is to create “lookalike” audiences, which are new audiences that are based on the characteristics of your most engaged or loyal customers.
Spread the word with SMS
The immediacy of SMS makes it the perfect way to create a sense of excitement and anticipation – and to ensure your promotion is seen. In fact, 90 per cent of SMS messages are read within three minutes.
Try to personalise your SMS marketing as much as possible, and experiment with images, emojis and videos (but remember that these extras can incur more costs).
All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.
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