IT’S BACK
IT’S BACK
20 — 23 MARCH
2025
4 DAYS OF DEALS
GET
INVOLVED
Twice a year, millions of Aussies & Kiwis hit the sales, online and in‑store, for Afterpay Day. For consumers, it’s a chance to buy what they want from the brands they love. For merchants, Afterpay Day delivers real results by connecting brands with new customers and driving more sales.
HOUSEHOLDS SHOPPED LAST AFTERPAY DAY
AVERAGE UPLIFT IN REVENUE FOR MERCHANTS
PARTICIPATING**
AVERAGE UPLIFT IN REVENUE FOR MERCHANTS PARTICIPATING**
CUSTOMERS SHOPPED WITH A MERCHANT FOR THE FIRST TIME**
Source: *External industry providers spend data 2023. Source: External Third Party Metrics, 2023. **Afterpay internal data, 15th-18th August 2024
Source: *External industry providers spend data 2023.
Source: External Third Party Metrics, 2023. **Afterpay internal data, 15th-18th August 2024
It's as easy as one, two, three...
To take part in Afterpay Day, you’ll need to offer a promotion or discount. According to our research, flat discounts (say, 20% off) drive more sales.
YOU’RE IN
Submit your Afterpay Day offer by Friday 14th March to be featured on our Shop Directory.
Promoting your Afterpay Day offer couldn’t be easier with our customisable creative assets for web, social media, emails and in-store.
Why retailers
love Afterpay Day
Real results and tips from real retailers.
the dates
to remember
the dates to remember
Offer submissions open
THURSDAY 16th January
Tell us about your Afterpay Day promotion.
Our new Afterpay Day toolkit is live
THURSDAY 16TH January
Discover tips, tactics and assets to drive more sales.
Submissions close
FRIDAY 14TH March
Your last chance to take part in Afterpay Day.
Hype phase begins
MONDAY 10TH March
You can start promoting your Afterpay Day offer.
Afterpay Day starts
THURSDAY 20TH March
8:00 AEDT/NZDT
Afterpay Day ends
SUNDAY 23RD March
11h:59PM AEDT/NZDT
Terms & Conditions: Afterpay Day sales offers are confidential. You may start promoting the event during the hype phase from 10th March 2025. Offers are under embargo until 8am AEDT/NZDT 20th March 2025. Offers will not be listed on the Afterpay Store Directory until this time. All of our communications and marketing support will be encouraging our customers to shop from 20th March 2025. All Afterpay Day creative must be removed by 11:59pm AEDT/NZDT 23rd March 2025.
