If you have submitted your offer via the electronic submission form by 5:00pm AEDT / NZDT Friday 14th March 2025, your offer will be displayed on the Shop Directory at 8:00am AEDT / NZDT on the sale start date you selected.

Should you need to change your offer before this time, simply re-submit your offer again before 5:00pm AEDT / NZDT Friday 14th March 2025 and we will upload your most recent submission.

Unfortunately, we aren’t able to accommodate offer submissions once the submission form has closed at 5:00pm AEDT / NZDT Friday 14th March 2025.

If you would like to change your offer for Afterpay Day, you need to do so by Friday 14th March 5:00pm AEDT / NZDT 2025.  Simply enter your new offer via the submission form and we will upload your most recent submission.

We strongly recommend using branded copy like AFTERPAY or AFTERPAYDAY in your offer code to maximise the event momentum. However this isn’t mandatory in order to participate.

We recommend re-submitting your offer by 5:00pm AEDT / NZDT Friday 14th March 2025 via the submission form to include a mention of the event in your offer code.

In the submission form you may select which of the four dates (20, 21, 22, 23 March) you would like your offer live until (please note all Afterpay Day creative must be removed by 11:59pm 23 March).

We recommend making the most of Afterpay's marketing toolkit. We’re building hype in the lead-up to Afterpay Day with a variety of media including out-of-home displays, digital ads and social media plus so much more. Make the most of it by telling your customers you’re participating! The more customers that hear about Afterpay Day, the more the campaign will resonate with them.

Use the online and in-store marketing assets we have provided across your website, emails, social media and in-store. Join the trend & use our hashtag #AFTERPAYDAY

You can only have your offer displayed on both the NZ and AU Shop Directory if you are registered for Afterpay Cross Border Trade or you have both an AU and NZ Afterpay account. Are you interested in becoming a Cross Border Trade merchant? Find out more here.

If you have multiple businesses live on the Australian and/or and New Zealand Directories you’ll need to submit an offer form for each business. Just ensure you enter the correct Merchant ID.

Your Merchant ID is visible when logged in to the Afterpay Business Hub.

The sale commences 8:00am AEDT / NZDT Thursday 20th March 2025 and ends 11:59pm AEDT / NZDT Sunday 23rd March. 

All offers are under embargo until 8:00am AEST / 10:00am NZST Thursday 20th March 2025.

You can get Afterpay for your New Zealand brand if you have applied for Cross Border Trade. This is where we enable you to trade online for Australian and New Zealand Shoppers!

Find out more here.

We have designed a number of assets for you to advertise the Afterpay Day campaign on your platforms including website, social media, customer emails and in-store.

Visit the marketing toolkit here.

All offers are under embargo until 8:00am AEDT / NZDT Thursday 20th March 2025. Please do not launch offers prior to this time.

Why? Our customers love that Afterpay Day curates all the best offers in one place, at one time. All of our communications and marketing support will be encouraging them to shop from 20th March.