Festive Insights: Unwrapped.
A great sales season starts with a smart strategy. Discover how Afterpay consumers spent last holiday season, how they’ll shop this year – and tips and tactics to ensure you have your happiest holiday trade yet.
Festive facts
at a glance.
Afterpay continues to make gift-giving flexible and convenient for shoppers during one of the busiest shopping seasons of the year.
Here is a snapshot of the value Afterpay delivered to its merchants in Australia and New Zealand last Holiday season.
last christmas...
$5B
purchases were placed with Afterpay.
3.2M
Aussies and Kiwis used Afterpay to make purchases.
35.4M
Afterpay orders were placed, that's 267 orders per minute!
$1.4K
was the average spend per customer, and the average frequency was 10.3x.
25%
is the sales uplift Afterpay delivered compared to the previous quarter.*
Unwrap the full report to reveal:
When Aussies and Kiwis will hit the shops.
How economic conditions will impact spending.
Which platform will drive a surge in sales.
Shopping behaviours, BNPL attitudes and gift lists for Holiday ‘24.
Your ‘appiest Holiday season awaits.
Afterpay customers are waiting for your offers. Boost your visibility and sales this festive season by submitting your offers to be featured on Afterpay’s Shop Directory and App.
This year we’re promoting three key seasonal moments:
Always-On Gifting:
offers live
25 October - 15 December
Black Friday +
Cyber Weekend
Black Friday + Cyber Weekend
offers live
25 November - 2 December
End of Year /
Boxing Day Sales
End of Year / Boxing Day Sales
offers live
16 - 31 December
SUBMIT YOUR OFFERS.
Your festive toolkit has landed.
Your festive toolkit has landed.
Your festive toolkit has landed.
Don’t miss out on Afterpay’s high-value customers this holiday season. Create buzz across your channels by reminding customers they can pay it in 4 with Afterpay.
With 70% of younger shoppers planning to use BNPL this season**, this is the perfect opportunity to boost your sales.
We’ve put together a festive toolkit featuring ready-made, eye-catching templates for web, email, social and in-store.
Download creative assets by clicking the tiles below.
Always-On Gifting
Black Friday + Cyber Weekend
Wishing you the happiest holiday season yet!
*Source: Afterpay internal data for the period of 1st October to 31st December 2023, Australia and New Zealand.
**Source: Afterpay Holiday Consumer Survey, 2024, Australia.
*Source: Afterpay internal data for the period
of 1st October to 31st December 2023, Australia
and New Zealand.
**Source: Afterpay Holiday Consumer Survey
2024, Australia.
i Source: Based on Clearpay active global merchants as of December 31, 2023.
