Festive Forecast.

All I want for Christmas is consumer insights. Get ready to power your 2022 holiday campaigns with our Festive Forecast small biz findings.

We surveyed 1,000 NA consumers. The survey was in field between 29th August and 9th September 2022. Data was collected by Kantar & Afterpay & Square. In this report. we've shared the results from consumers looking to shop with small and medium businesses.

22
%

of retailers plan to sell through social media this holiday season.

#
01

shopping category is clothing, footwear and accessories.

03
%

of SMB gifters plan to buy gifts online.

Download full report.

Ready to get all the festive insights? Discover everything from which types of small businesses consumers plan to shop with to which food we're most excited to eat this holiday season.

Data for this state has been pooled due to sample restrictions.

Interactive consumer journeys.

We've pulled out four key consumer cohorts and mapped out their shopping journeys, based on their Festive Forecast responses. Click each persona to see their holiday journey.

LOCAL LUCY
Lucy is your small biz shopper, looking to support SMBs online and local businesses in her suburb.
HAVE TO HUGO
Hugo will be out holiday shopping... but only because he ha`s to. It’s the pressure of gift-giving that’s making him hit the shops.
Gen Z Gina
Gina's your typical Gen Z Shopper, looking for the hottest gifts and what's trending this season.
DISCOUNT DINESH
Dinesh loves a bargain! He's searching for the best deals and discounts this Christmas.
LOCAL LUCYHAVE TO HUGOGen Z GinaDISCOUNT DINESH

Access campaign assets.

Got your insights and ready started on your promotional campaigns? Discover our merchant holiday toolkit for social, email and web assets, free to download.

Get the overall insights.

Ho, ho, hold up... you want to see the overall report too? Read the findings here.