MARKETING

Holiday 2024 Marketing Toolkit

Get ready for the holidays with Afterpay and download ready-to-use marketing assets.

Read more
When MacKenzie-Childs Set Out to Broaden its Omnichannel Customer Base, Adding Afterpay was Key
MacKenzie-Childs’ Chief Marketing Officer shares how Afterpay has helped the business reach more customers and broaden its shopper demographics.
Read more
From trend to recommend: The retail recalibrations that will attract next-gen shoppers
Discover your Gen Z playbook and learn how to attract next-gen customers.
Read more

Small Business Guides

In-depth tools & tips to help you grow your business.

View all Guides

Make it your way

Meet the entrepreneurs building businesses their way, with Afterpay.

Learn more

Make it fun.

When Danielle Nagel launched Dazey LA, she was determined to build a business that matched her values - and her maximalist, joyful aesthetic.

Watch Now
Make it fun.
Make it inclusive.
Make it personal.

Latest Articles

Access to exclusive insights, tools and tips.

When MacKenzie-Childs Set Out to Broaden its Omnichannel Customer Base, Adding Afterpay was Key
MacKenzie-Childs’ Chief Marketing Officer shares how Afterpay has helped the business reach more customers and broaden its shopper demographics.
Read more
From trend to recommend: The retail recalibrations that will attract next-gen shoppers
Discover your Gen Z playbook and learn how to attract next-gen customers.
Read more
Top 6 Holiday Shopping Trends for 2024
Based on data from Afterpay’s Festive Forecast, discover how consumers are navigating the holiday season with creativity and financial savviness despite inflationary pressures.
Read more
How Businesses Big & Small Can Leverage AI Now
Artificial Intelligence: It’s a buzzword we hear about more and more, yet many of us don’t quite understand it.
Read more
How Afterpay's Pay Monthly product works
Created to offer more choice and flexibility at the checkout, Afterpay’s Pay Monthly solution has been adopted rapidly by consumers.
Read more
How this stylish handbag brand finds strength in small
How this bag brand reached seven figures in three years
Read more
8 strategies to capture leads (without relying on discounting)
‘Tis the season for deep discounting. But there are ways to attract customers without storewide sales.
Read more
Unlocking Success in the Ever-Evolving Retail Landscape: Insights from Afterpay and Square
Read more
How to create gift cards - and grow sales
Gift cards are popular during holiday season - and all year round.
Read more
Load more posts

Operations

Read all
2023 retail trends you should know: a comprehensive guide to stay ahead of the game
Five ways to reduce returns – and save money
How to create gift cards - and grow sales
2023 retail trends you should know: a comprehensive guide to stay ahead of the game
What retailers need to know this year.
More Resources

Discover help, advice and resources for Afterpay retailers and merchants including guides to managing your time, setting up an ecommerce website and more.

View more