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Unwrap exclusive insights into festive shopping
Discover exclusive insights into how shoppers spent in 2023 and how they'll shop in 2024.

"What we’ve learned about building a business after 10 years of Afterpay”

As Afterpay celebrates 10 years, co-founders Nick Molnar and Anthony Eisen reflect on the business lessons they’ve learned over the past decade.

"One in five customers pays with Afterpay. It’s a new marketing channel."

Luggage and bag retailer Strand on how Afterpay helps grow business.

Small Business Guides

In-depth tools & tips to help you grow your business.

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Meet Gen Z & Millennials

Learn more about this important consumer.

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SEO Tips

Improve your SEO ranking and drive sales.

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Social Media Tips

Supercharge your sales with social media.

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Make it your way

Meet the entrepreneurs building businesses their way, with Afterpay.

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Make it meaningful.

Natalie Fitch never set out to start a business. But today she oversees a successful - and sustainable - jewellery brand.

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Make it meaningful.

Make it empowering.

Make it accessible.

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My first year in business: Ginger & Smart

My first year in business: Pete Winkle

My first year in business: Richard Kuipers

My first year in business: Ginger & Smart

Genevieve and Alex Smart of fashion brand Ginger & Smart relive their early years, and reflect on how they built their business.