Open your doors to more customers
You’ve got your business up and running, the website is built and staff are on the books. All you need now are customers. And lots of them. But how do you get them? Whether you’re just starting out in business and looking for new customers or well-established and wanting to grow your customer base, here are three killer ideas to bring in more customers.
Get your digital channels working for you
To really maximise foot traffic in your business, you need to look outside your four walls. That’s where your digital channels can help. Promoting your business through digital channels, such as your website and socials, is a great way to raise awareness and increase your reach.
It’s worthwhile considering paid social media, paid search and display advertising. To manage costs, start with your owned audience who are familiar with your brand—existing customers, email subscribers, website visitors and followers. Think about targeting them with special offers they can only redeem in person.
It’s also a good idea to think about search and how people can find you. More than 93%1 of all searches in Australia are done using Google. Building a profile with a Google My Business account is a great way to connect with customers and put yourself on the map.
You should also think about geotargeting. It’s a form of advertising that specifies the location of where your ads will appear. Using your Google My Business account, you can set up a radius around your business so that you’re serving up ads and content to people who are near you. This can be particularly powerful when you’re running a sale. Combine it with window displays that turn heads and the customers will be lining up in no time.
Grab their attention with alluring visuals
When done well, visual merchandising (VM) can be one of the most effective ways to boost sales. VM is how you layout your store and display products and signage to motivate customers to shop with you.
The first job of VM is to entice customers into your store. Your window displays and signage need to grab a passerby’s attention and draw them in.
Your window displays should show a preview of what’s instore. They’re perfect for showing off new arrivals and limited-edition must-haves. Avoid the temptation to show too many messages or items. It makes the space look cluttered and overwhelming for customers. Balance is key.
If you’re running a sale, call it out big time with signage that promotes your offer. Go for eye-catching colours, bold fonts and place the signage at eye height so it can’t be missed. Be sure to keep window displays fresh for your regular passers-by.
Create unique in-store offers & experiences
A sure-fire way to get people through your doors is by offering exclusive instore deals and experiences. Use all your channels to promote instore sale events to drive more shoppers your way.
Consider offering personalised instore shopping experiences to reward and recognise your most loyal and valuable customers. Think: new product launches, live product demos, workshops, special guests and performances. And don’t forget to keep the story going by encouraging your customers to share their instore experiences via their socials. online.
Having a cracking offer that’s only redeemable instore means you can attract more customers. Once inside, your VM will encourage them to make impulse buys and your staff can look to upsell—all of which will help increase your average order value.
With the right techniques, visual displays and promotions, you can start attracting more foot-traffic to your store. Combine it with great customer experiences and you’ll create customers for life.
Source:
- Search Engine Market Share, statcounter Global Stats, July 2021 - July 2022.
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