4 ways to drive more sales in-salon with Afterpay
Afterpay is proud to announce that we have partnered with the Australian Hairdressing Council. We’re excited to enable AHC members to provide a better way for their customers to pay, for both salon services and products.
To get you started, we wanted to share four brilliant ways that salons can use Afterpay to supercharge sales.
1. Set up your visual assets in salon
It’s one thing to sign up with Afterpay. But to really see the benefits, it’s important to let your customers know you have it. One of the best ways to do this is to put up your Afterpay visual merchandising assets.
- Window Decal
Engage and encourage salon entry by placing the Afterpay decal near the entrance to your business. This will showcase your Afterpay offering and capture customers’ attention.
- Strut Cards
These are a great to call out that you offer Afterpay. Place your strut card in a prominent position on the counter so your customers know they can checkout with Afterpay.
- Mirror Decals
Inform and educate your customers with the use of mirror decals. Afterpay mirror decals are a useful visual when you’re upselling customers with products.
Once you’re all on-board the Afterpay team will distribute all of your in-salon assets. To order additional visual merchandising assets, discover VM best practices or learn more check out our in-store hub.
2. Drive conversions on social media
For many salons, social media acts as a virtual shopfront. A recent report by digital agency Composed found that 60 per cent of Gen Z shoppers use Instagram to discover new brands and products. That’s why social media profile pages are a powerful way to let customers (and prospective customers) know you have Afterpay. Featuring Afterpay in your Instagram Bio or sharing the news across your social stories or through a post, lets customers know you offer Afterpay in-salon. Don’t forget to use any relevant hashtags too! #PayBetter #AfterpayIt
3. Complete your Afterpay in-store training
Afterpay has a dedicated training site for salons and in-store merchants. This includes training modules, educational webinars and merchant checklists to get you set up for success. Get started here. You also have access to the Afterpay Maximise Sales training where you can learn how to leverage Afterpay in salon when it comes to upsells and adding on products.
4. Promote! Promote! Promote!
Creating regular content is an important strategy for salons to reach customers. But, adding promotional content alongside this, can be even more powerful.
Email campaigns: Don’t forget to announce to customers that Afterpay is now available in-salon in your next monthly newsletter or as its own solo email. This is particularly important ahead of Christmas when customers are looking to purchase high-value gifts such as hairdryers and straighteners.
Consumer competitions: As part of your Afterpay in-salon launch, why not host a competition to reach prospective customers and engage existing ones? This can encourage customers to book an appointment or purchase specific products in-salon. You can also look to partner with influencers or other businesses to expand your competition’s reach.
Download all of your salon digital assets, logos and banners here.
Not yet an AHC member?
The Australian Hairdressing Council is the trusted industry body to support you and your salon business in good times and challenging times. Whether you're in hairdressing or barbering, with one salon, many salons or you're a solo operator, you'll enjoy countless benefits from the support and information the AHC provides, such as:
- Specialised employment lawyers to help you with HR and staffing queries.
- Access to the latest resources from the ATO, government bodies and the Fair Work Ombudsman.
- A library with over 400 resources essential for running a business at your fingertips.
- A highly interactive and engaged private FB group of salon owners and industry experts to ask questions, share information and be supported.
If you’re a hairdressing salon or barber and you’re not currently a member of the AHC, they’ve put together an exclusive offer for Afterpay merchants:
Become an AHC Salon Select member for 1 year and SAVE 10% PLUS get two bonus membership months for FREE! Pay just $930.49 (normally $1,205.05) using the code: AFTPAY2M.
AHC membership is 100% tax deductible.
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