Afterpay Day is nearly here. Here’s how to prepare.
It’s one of the year’s biggest sales events – and we’ve done the research into what consumers will buying and where they will be spending. Your planning starts here.
Inflation may be dominating the headlines, but that isn’t stopping shoppers from reaching for their wallets for a bargain.
In fact, despite cost of living concerns – or perhaps because of them – Australasians are keener than ever to secure discounts and deals. According to a new
Afterpay survey, Afterpay Unlocked, 8 in 10 Afterpay customers plan to shop the upcoming Afterpay Day sale.
Not only that, but 40 per cent of shoppers will be spending more than in previous years.
Have you submitted your Afterpay Day promotional offer? Submit your offer HERE before Tuesday 9th August to participate.
Growing awareness
It may only be a few years old, but Afterpay Day has become a much-anticipated event in the savvy bargain hunter’s calendar.
Most Afterpay shoppers are familiar with Afterpay Day, and, among Australians, it’s better known than the likes of Cyber Monday, Vogue Online Shopping Night and Amazon Prime Day.
Why Afterpay Day?
The number one reason that consumers shop during Afterpay Day is to take advantage of deals. This is closely followed by the desire to get value for money, treat themselves and save some cash.
Last Afterpay Day, almost three-quarters of shoppers spent up to $500; this time around, 38 per cent plan to spend more than they previously did.
How shoppers will spend
More than ever, shoppers are planning ahead when it comes to Afterpay Day.
One in two consumers will research what’s on offer ahead of time, and one in three will hold out until Afterpay Day to make specific purchases.
They’re looking both to chain stores and small businesses for bargains, with seven out of ten planning to shop small.
As life slowly returns to Covid normal, the survey suggests more people will be heading into physical stores to make their purchases than during the last event, but online sales will still dominate, with 80 per cent of respondents planning to shop from their phone or computer.
What they’ll buy
Consumers have a pretty long shopping list, according to Afterpay’s survey – and there are some surprising categories leaping up the wish list.
Although clothing, footwear and accessories are still the number one category, closely followed by beauty, health and wellness, tech and electronic goods are becoming increasingly popular during Afterpay Day.
Another big winner? Anything related to homes, with 41 per cent of consumers likely to shop for homewares, furniture and home improvements (a rise of 23 per cent).
How to secure the sale
Ever alert for a deal, most people (80 per cent) want to see a fixed discount on the purchase price. Consumers are also likely to be lured by spend and save offers, free gifts with purchase, buy one get one at a discounted price, and retailer loyalty points. Those who love a gift with purchase say they’re happy to pay up to $250 to score their freebie.
Want more insights and tips on how to nail Afterpay Day?
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