How to grow your customer base overseas: The Afterpay checklist
Want to reach more customers? Want to expand internationally? Not sure how?
In a digital-first world, businesses have more opportunity than ever before to grow into new markets, and expand beyond their borders.
However, sometimes the simplest things can be the biggest challenge. One of these challenges can be payments. How do you accept payments from other currencies? How do you convert them? How does it all work when it comes to tax time?
To make things simple, Afterpay enables its eligible merchants to access global markets with Cross Border Trade, including Australia, New Zealand, the United Kingdom, Canada and now the United States. You can now put your brand in front of millions of Afterpay customers overseas who are ready to shop and love your products.
What is Cross Border Trade?
Cross Border Trade, allows eligible merchants to trade online with Afterpay shoppers in Australia, New Zealand, the United Kingdom, Canada and now the United States.
How does Cross Border Trade work for your customers?
An Afterpay customers shops your product and selects to check out with their Afterpay or Clearpay account.
The customer sees a clear breakdown of the product payment plan in their local currency.
The customer pays for your product with their Afterpay or Clearpay account and checks out in their local currency.
Afterpay pays your business the full amount of the purchase minus the merchant fee in your local currency.
Why enable Cross Border Trade?
Afterpay’s Cross Border Trade makes selling internationally so much easier. Get access to a range of business benefits:
- Increase business growth potential by reaching new customers in new markets.
- Access Afterpay’s international customers who are shopping across borders.
- Make international trade easy - all of the customers with none of the stress.
The Cross Border Checklist
Whether you’re new to Cross Border Trade with Afterpay, or wanting to reach US customers, we can help you get set up. We’ve put together a handy five-step checklist to get you going. Discover which checklist is right for you:
"I already use Afterpay's Cross Border Trade but want to now sell to the United States."
"I want to enable Cross Border Trade for the first time."
Tell international customers you offer Afterpay
Once you’re set up and ready, get the full benefits of selling overseas by letting Afterpay customers know you’re there.
There are three key ways you can shout Afterpay from the rooftops!
- On your website.
Don’t forget to include the Cross Border Trade banner on your website so Afterpay customers know they can shop from overseas. Banners can be used on the home page and also placed on the checkout page.
- On your socials.
Promote your business in international markets across social channels. We’ve provided you with some handy social assets here, but look out for the best ways to get your brand out. Utilise hashtags that are trending in your desired country, run some sponsored posts for that market, or post some country-specific messaging to reach customers wherever they are.
- In your emails.
If you’re already building a base of overseas customers in your database, be sure to let them know you’re now shipping to their destination. If you’re already offering Cross Border Trade, and are now adding the US to your shipping list, look at your existing database and how you can target new US customers - what about a refer a friend program?
Whatever your approach, Afterpay’s Cross Border Trade can help you grow and reach more customers than ever before. Need help? The Afterpay team is available to help you complete your cross border checklist. Reach out to the team.
Our new shipping partner, Sendle, is so sure you’ll love their easy, earth-friendly service, they’re giving you 10 free parcel shipments, just for signing up this December.
Important information*Offer ends 31 December 2021 and is only available to Afterpay Australia merchants. No lock-in contracts or hidden fees. Terms and conditions apply.
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