Festive
Forecast.
In the second part of our festive series, we’re looking forward. Our Festive Forecast is all about the ways consumers plan to shop this holiday season. Get ready to deck the halls with boughs of insights*.
68
%
of shoppers will be spending the same or more than last year.
#
1
shopping category is gift cards or vouchers.
63
%
of consumers plan to buy gifts in-store.
Download the
full report.
We surveyed 1,500 Australian consumers. Core sample was collected nationally representative across age, gender and location. The survey was in field between 21 - 31 July 2023.
Small biz insights:
Festive Forecast.
Ho, ho, hold up... you're a small - to medium-sized business? We've taken the insights that are most relevant to you, and focused on the consumers wanting to support small business this festive season.
Festive
Biz-quiz.
Ho-ho-hoping for a successful sales season?
What is your business type?
XX%
of customers will be using Afterpay when shopping at stores like yours
The main reason they'll be using Afterpay is
convenience
(it's easy to manage finances)
In-store signage
will prompt them to buy gifts the most
They will be using
OOH advertising
as a source of inspiration when gift shopping
Their daily go-to media source is
Podcasts
Their weekly go-to media source is
Youtube
They would use a virtual assistant to
match & compare prices
They haven't used AI in the past 12 months
Interactive consumer journeys.
We've pulled out four key consumer cohorts and mapped out their shopping journeys, based on their Festive Forecast responses. Click each persona to see their festive journey.
Festive Marketing Toolkit.
campaign assets.
Meet your shortcut to success...
We’ve created a suite of templates and assets that you can customise to help you promote your Festive sales. From email banners to social media posts, these eye-catching assets will make your sales offer stand out, while also reminding your customers that they can pay with Afterpay.
Don't forget to submit your Black Friday, Christmas and Boxing Day offers to be featured in Afterpay’s Shop Directory and App.
