Add Afterpay to your website
Boost sales by displaying Afterpay clearly on your website.
No matter what you sell – whether it’s clothing, camping gear or candle-making classes – your website has one job: to make it as easy as possible for customers to buy from you.
That's where Afterpay comes in. Promoting Afterpay on your site is the most effective way to drive increased business revenue, thanks to higher average order values and increased conversion on your channels.
That’s why it’s important to let customers know you have Afterpay from the moment they enter your website through to the purchase point, the product page, and checkout. Homepage banners and global banners of our partnership will drive awareness as customers are browsing your site.
Here’s how to create a seamless Afterpay buying journey.
The home page
What it is: Displaying Afterpay’s logo on your homepage.
Why it’s important: To attract customers who want to use Afterpay.
This is the first and most obvious place to tell customers you have Afterpay. You can display Afterpay on a home page banner, a dedicated module or on the footer.
Rockstar Original displays Afterpay on its home page and product page.
How to add Afterpay to your home page:
Download logos here.
Download website assets here.
The product page
What it is: An Afterpay widget on your product page,
Why it’s important: To remind customers that you offer payment flexibility through Afterpay at a key point in the decision-making process - when they add to cart.
If Afterpay doesn’t appear on your product page, you could be missing out on sales. That’s because the product page is a key step in the purchasing journey; it’s the moment that customers decide to add to cart – or not.
Adding Afterpay to your product page also enables customers to see how their payment will be split into four installments or, for higher order items, how they can use the monthly payment option to spread payments over six or 12 months instead.
Natalie Fitch of Natalie Marie Jewellery displays Afterpay on the product page, saying, 'For us, it's about giving clients options – and driving awareness around those options."
How to add Afterpay to your product page:
Afterpay is added to your product page as part of the integration process. The easiest way to present Afterpay as a payment option to your customers is to use the Afterpay On-Site Messaging Portal. It is easy to implement, requires no maintenance and is highly customizable.
Our merchants use this feature on their product page and at checkout to display the most relevant message to customers based on available Afterpay payment products.
Next steps: To add Afterpay to your product and cart pages on your website, you can visit our on-site messaging tool here.
And if you have a Shopify website, you can use our Shopify on-site messaging app.
The cart and checkout pages
What it is: The payment page
Why it’s important: This is your last opportunity to close the sale. Offering Afterpay can help reduce cart abandonment.
Up to 70 per cent of online shopping carts are abandoned. One way to reduce cart abandonment – and drive more sales – is to remind customers that you offer flexible payments using Afterpay.
Danielle Nagel, the founder of Dazey LA, explains that the brand includes Afterpay at the product and checkout pages. “As soon as we installed Afterpay, people told us ‘Thank you, this is awesome’.
How to add Afterpay to your checkout: Afterpay is added to your checkout page as part of the integration process. The easiest way to present Afterpay as a payment option to your customers is to use the Afterpay on-site messaging portal.
At cart - messaging shows customers that they can break down the total cost of their purchase into Afterpay installments.
Next steps: To add Afterpay to your product and cart pages on your website, you can visit our on-site messaging tool here.
And if you have a Shopify website, you can use our Shopify on-site messaging app.
A Frequently Asked Questions (FAQ) page
What it is: A page dedicated to answering customer questions, including questions about payment.
Why it’s important: Navigating to a FAQ page demonstrates that a customer is carefully researching their purchase. They may simply need more information.
Help give customers the information they need to complete their purchase by including details about Afterpay on your website’s FAQ page. Consider including questions such as: What payment options do you offer? How does Afterpay work?
Remember that some customers may need more information to help them understand Afterpay and how buy-now-pay-later works.
Skincare brand Topicals includes Afterpay in a FAQ page under customer care on the footer of its home page. The FAQ includes the question: What form of payment do you accept? And lists Afterpay as the buy-now, pay-later option.
“I think Afterpay is super important for brands aimed at Gen Z and Millennials. At this point, if you don’t have Buy Now Pay Later, it’s [comparable to] not having credit card processing, back in the day,” says Topicals founder Olamide Olowe.
How to add a FAQ section: Navigate to the footer section of your website and add an additional page for frequently asked questions. Don’t forget to include information on how Afterpay works for customers.
All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.
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