A 3 million dollar success story:
Rockstar Original embraces payment optionality for Gen Z appeal
The Rockstar Original and
Afterpay story.
Rockstar Original has enabled Afterpay and Cash App Pay to help service its cohort of next-gen shoppers who are seeking more choice and flexibility at checkout, which has led to strong ROI for the apparel company.
$3 Million
Generated revenue combined.
10x
Estimated return on investment.
To improve the shopping experience, Rockstar Original enables a diverse set of payment options to meet next-gen shopper needs.
Rockstar Original embraces its shoppers and the unique qualities that each one brings to the table. The philosophy behind the streetwear brand, which is known for its bold statement pieces sold at affordable prices, is to always stay true and remember your roots. As a way of connecting with its diverse customers—most of whom are young and hail from urban areas—the direct-to-consumer brand offers a diverse array of payment options, including Afterpay and Cash App Pay.
“Technology is changing the e-commerce landscape right now. We’re a smaller company, and so we definitely want to be involved with new payment options that are leading the space”
Edwin Kim,
VP of E-commerce, Rockstar Original
Kieran Noble, Director,
Label Menswear
Edwin Kim,
VP of E-commerce, Rockstar Original
Again, adoption was immediate and sustained. “Among all of our payment options it’s been highly used among our customers,” he says. Since it was enabled in January of 2024, the company has seen over 10,000 Cash App Pay orders with 90% coming from Gen Z and Millennial users.
Looking ahead, Kim says that he expects continued changes in the financial technology and payments space. And as a small business, he adds, Rockstar Original will keep evolving with the times, offering more payment options so customers are empowered to decide how and when they want to make purchases.
Afterpay as a marketing engine.
More recently, Kim says he’s collaborated with the Afterpay team on marketing initiatives involving newsletter mentions and social media posts, which have earned new Rockstar Original customers. He believes it’s been a good partnership with strong adoption. Based on results seen in other Afterpay partnerships, it is estimated that Rockstar Original’s return on investment is around 10x¹ through a higher average order value and new customers.
It pays to offer Afterpay.
Young fashion shoppers
23 million
Units per transaction
2X increase
Decrease in returns
18% less
Fashion, Reimagined.
Getting started with Afterpay has never been easier.
- •Free sign-up.
- •Easy integration.
- •Simple, transparent pricing.
Getting started with Afterpay
has never been easier.
1. ROI is calculated by estimated incremental sales Afterpay has delivered based on customer acquisition and AOV uplift, then considering this in relation to Afterpay’s incremental fees. This estimate has been verified by the merchant.
