Marketing resources.
Here you’ll find everything you need to make the most of our partnership.
Marketing Afterpay.
On March 17, Afterpay will officially become Cash App Afterpay, offering a seamless checkout experience for both Cash App and Afterpay users. This rebrand connects merchants to an incremental network of over *50m monthly transacting actives.
To ensure a smooth transition, please update all Afterpay branding across your marketing channels (not just your checkout button). Use the assets linked below to update existing creative and promote Cash App Afterpay across all your channels.
Source: *A transacting active is a Cash App account that has at least one financial transaction using any product or service within Cash App during Q3 2024.
Leading marketers leverage Afterpay to drive value.
On March 17, Afterpay will officially become Cash App Afterpay, offering a seamless checkout experience for both Cash App and Afterpay users. This rebrand connects merchants to an incremental network of over 50M monthly transacting actives.
To ensure a smooth transition, please update all Afterpay branding across your marketing channels (not just your checkout button) by March 17th but no earlier than March 10th, 2025. Use the assets linked below to update existing creative and promote Cash App Afterpay across all your channels.
Increase conversion
More UPTs
Higher AOVs
Increase LTV
From larger AOVs to higher conversion rates, Afterpay drives both top-line revenue and incremental sales when marketed across the entire customer journey.
Awareness
Consideration
Conversion