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3 in 4

3 in 4 Afterpay customers currently use Afterpay to purchase apparel, footwear and jewelry¹.

<span>48<span class="percent">%</span></span>

48%

48% of Afterpay customers would shop elsewhere if Afterpay wasn’t available or would not purchase at all².

9.15x

Afterpay customers shop fashion, footwear and jewelry ~9.15 times per year¹.

<span>63<span class="percent">%</span></span>

63%

63% of Afterpay customers who use Afterpay for fashion, footwear and jewelry are Millennial and Gen Z¹.

Source

¹ Based on the number of active Afterpay customers in Australia and New Zealand who used Afterpay to purchase apparel, footwear and jewelry from 1 January to 31 December 2023.

² Brand Equity-Wave 6, Australia and New Zealand, July 2022.

Afterpay access

Strand: One in five customers pays with Afterpay. It’s a new marketing channel.

“There’s an expectation that Afterpay is available to our customers, either in-store or online. We see a stronger average order value among

Afterpay customers than any other payment gateway."

“There’s an expectation that Afterpay is available to our customers, either in-store or online. We see a stronger average order value among Afterpay customers than any other payment gateway."

Prue Thomas, Strand Marketing Director.

Afterpay access

Afterpay drives 21% of By Billie’s revenue while helping attract a new generation of Gen Z customers.

LSKD x Afterpay success story.

Since joining Afterpay in 2018, LSKD have enjoyed steady success and growth, with over 25% of LSKD’s customers now using Afterpay to shop their favorite sportswear brand both, online and in-store. Watch this case study video to learn more about their incredible journey.

Afterpay access

EveryHuman makes adaptive fashion more accessible and affordable with Afterpay.

Matthew Skerritt partnered with Afterpay as soon as he launched EveryHuman, a fashion business that sells stylish clothing to people with disabilities.

Learn more

“Our slogan is about life-changing fashion. And I’m truly grateful that Afterpay makes these products more accessible.”

MATTHREW SKERRITT - EVERYHUMAN

“Our slogan is about life-changing fashion. And I’m truly grateful that Afterpay makes these products more accessible.”

MATTHREW SKERRITT EVERYHUMAN

Trusted by

^ Source: Based on consumers with an approved transaction in Australia and New Zealand from March 2023 to February 2024.

Australia

Afterpay acknowledges the Australian Aboriginal and Torres Strait Islander peoples as the traditional custodians of the land, sea and waters where we live, meet and work. We pay our respects to their Elders past and present. Always was, always will be, Aboriginal Land.