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<p>Luggage and bag retailer Strand on how Afterpay helps grow business.</p>

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<p>After nearly a century in business, <a href="https://www.strandbags.com.au/" rel="noopener noreferrer" target="_blank">Strand</a> is one of Australia’s best-known and most trusted luggage and bag retailers.</p><p>So, when it came time to offering Buy Now Pay Later (BNPL) services to customers, the fashion-travel retailer was determined to work with an equally trusted partner. Strand found this – and more – in Australia’s number one BNPL platform, Afterpay.</p><p>“Trust was really important to us and we feel that Afterpay came to the table with that,” says Strand marketing director Prue Thomas. “It was also the first Buy Now Pay Later platform that really coupled an incredible product and service with marketing advantages and opportunities.”</p>

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<p>"Afterpay couples an incredible product and service with marketing advantages and opportunities.”</p>

<p>Today, not only do one in five Strand customers pay using Afterpay, but Afterpay Day has become an important date on the brand’s marketing calendar, consistently driving an 18%+ uplift in sales.</p><p>Meanwhile, the opportunity to draw upon Afterpay’s industry-wide insights has also helped Strand reach new customers. “Being able to leverage audience insights has really improved our ability to market effectively.”</p><h2>About Strand.</h2><p>Strand was founded in 1927 and today has 270 stores around Australia and New Zealand as well as a thriving online e-commerce site.&nbsp;</p><p>With an extensive range of designer and own-brand handbags, as well as business bags, backpacks and luggage, Strand has the largest market share in travel in Australia.&nbsp;</p>

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<h2>Afterpay offers customers flexibility.</h2><p>Afterpay enables Strand customers to spread their payments for luggage or bags in instalments. “Our customers tend to use Afterpay for larger luggage purchases,” says Thomas, adding, “if you’re buying suitcases for your whole family, for example, that’s a big outlay.”</p><p>“We partnered with Afterpay to empower the customer with options,” says Thomas. “We could see the rise of Buy Now Pay Later options, so it was a case of listening to our customers. Afterpay offers customers flexibility.”</p><p>Today, she says, “there’s an expectation that Afterpay is available to our customers, either in-store or online”. And, she adds, Afterpay customers are valuable.</p><p>“We see a stronger average order value among Afterpay customers than any other payment gateway.”</p>

<p>“We see a stronger average order value among Afterpay customers than any other payment gateway.”</p>

<h2>Afterpay campaigns drive sales and customer acquisition.</h2><p>For Strand, Afterpay Day has become a crucial date on the marketing calendar, and drives an 18-21% uplift in sales.</p><p>“For us, Afterpay Day sits very comfortably with the Black Friday, Prime Day type moments. Afterpay Day is as important as a Mother’s Day or a Father’s Day,” says Thomas.&nbsp;</p><p>“Afterpay Day brings in a new customer to the business who might not have considered us before. It also brings in customers who may have bought from us three years ago and realise they need a new handbag. It’s a sales trigger.”</p><p>She adds, “Afterpay is legitimately another channel for us to market with.”</p><h2>Afterpay offers exclusive market insights.</h2><p>Thomas says that, for Strand, Afterpay is more than a payments solution; it is a data platform, too. The retailer often turns to Afterpay for industry-wide insights to help them access new audiences.</p><p>Recently, when Strand launched a new youth-oriented handbag range, the retailer leveraged Afterpay’s industry-wide data to cross-check and validate its own insights.&nbsp;</p><p>“For a business like Afterpay to build up a data platform that’s really easy and self-serve for any business they partner with is incredibly valuable.”</p><h2>Afterpay’s team goes the extra mile.</h2><p>“Afterpay is almost like an extension of our team,” says Thomas. “They are incredibly collaborative. Both Strand and Afterpay come to any project with a shared objective and that naturally makes the results better.”</p><p>Afterpay can always be relied upon to provide training, she adds. “Our frontline teams are the backbone of the business, so it’s fantastic for the Afterpay team to go in and talk to them and educate them.”</p><h2>Afterpay is a trusted payments platform.</h2><p>As one of Australia’s most established retailers, Strand has built a trusted reputation, so when it came to offering BNPL, the retailer was determined to work with an equally trusted partner.</p><p>“We’ve been in the fashion travel space for nearly 100 years, and people come back to us again and again. Dependability and trust were really important to us and we feel that Afterpay came to the table with that. It was the first BNPL platform that really coupled the marketing advantages and opportunities with an incredible product and service."</p>

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Luggage and bag retailer Strand on how Afterpay helps  grow business.

Discover how Afterpay helps luggage and bag retailer grow by driving sales and customer acquisition.

How Afterpay helps this fashion retailer grow by offering a new marketing platform

"One in five customers pays with Afterpay. It’s a new marketing channel."

strand bags

<p>How offering Afterpay helps Bridgestone Select Tyre &amp; Auto attract and retain customers.</p>

<p>As one of Australia's most trusted tyre and automotive brands, <a href="https://www.bridgestone.com.au/" rel="noopener noreferrer" target="_blank">Bridgestone Select Tyre &amp; Auto</a> knows how to attract customers; it also understands the value of keeping them.</p><p>“We pride ourselves on the customer experience,” says Adam Trembath, Bridgestone Australia’s national retail systems and programs manager.</p><p>He explains that Bridgestone Select Tyre &amp; Auto has won a raft of customer service awards and boasts a high Net Promoter Score. “We work hard to win our customers' loyalty.”</p><p>It’s this focus on customer service that drove Bridgestone Select Tyre &amp; Auto to offer Afterpay, continuing to provide convenience at every step of the journey.</p><p>“Afterpay gives our customers choice. The value of Afterpay is that it allows them to fix things that need to be done today by making payment more convenient, and on their terms. It’s important for our customers, and customers specifically ask us about Afterpay.”</p>

<p>"Afterpay allows customers to fix things that need to be done today by making payment more convenient, and on their terms." </p>

<h2>About Bridgestone Australia.</h2><p>With more than 340 outlets, including company-owned sites, franchised Bridgestone Select Tyre &amp; Auto stores and licensed Bridgestone Service Centres, Bridgestone has the largest retail tyre and automotive footprint in Australia.</p><p>As well as selling quality tyres and tyre-related services, Bridgestone Select Tyre &amp; Auto  offers a full array of automotive services, from logbook servicing to repairs.</p><h2>Afterpay enables customers to get essential work done when they need it.</h2><p>Some purchases can be avoided; car repairs are not one of them.</p><p>“Afterpay is the tool we use to ensure that essential, but potentially unexpected, work required on a car for safety reasons can be done,” says Trembath.</p><p>With Afterpay, Bridgestone customers can get their car back on the road quickly, while paying for their repairs in instalments.</p><p>“Safety is an absolute priority for Bridgestone,” says Trembath, who explains that Afterpay allows customers to drive away with confidence knowing that repairs have been carried out and their car is safe.&nbsp;&nbsp;</p>

<h2>Afterpay provides peace of mind for customers.</h2><p>Offering Afterpay also provides customers with peace of mind when it comes to finances, says Trembath.</p><p>“One of the reasons our customers can go with confidence is because they know they have the option to pay for any essential work required on their vehicle. They’ve got peace of mind that if the repair bill is higher than expected, they can pay it off using Afterpay.”</p><h2>Afterpay offers customers choice.</h2><p>Bridgestone Select Tyre &amp; Auto stores stock a range of tyre brands in order to meet the full array of customers’ needs</p><p>“We offer our customers choice in the right product for their application, and payment is no different – whether they pay cash, on credit or through Afterpay."</p><h2>Afterpay helps Bridgestone reach new customers.</h2><p>With more than four million active consumers in Australia and New Zealand, Afterpay’s extensive audience has helped Bridgestone extend its reach through a shared-value approach.</p><p>The relationship between Afterpay and Bridgestone goes beyond the transactional, continues Trembath. “It’s a partnership. </p><p>"I think the Afterpay team is fantastic. They’re always looking for ways to support our customers and stores."</p>

Offering Afterpay helps Bridgestone Select Tyre & Auto retain customers.

Discover how Afterpay enables Bridgestone Select Tyre & Auto to offer customer choice and peace of mind, while reaching new audiences.

How Afterpay helps Bridgestone attract and retain customers

"Afterpay allows us to provide peace of mind for our customers."

Bridgestone case study

<p>Humanitix sells millions of tickets to events around the globe and invests its profits in charities. It partners with Afterpay to grow sales – and amplify impact.</p>

<p>Humanitix’ mission may be simple, but it’s by no means small.</p><p>The ticketing platform aims to transform the billions of dollars spent annually in booking fees into funding for charities that are changing the world.</p><p>And it’s succeeding. This year alone, Humanitix is on track to donate more than $10m to charitable projects – and Afterpay is helping power its growth.</p><p>“Afterpay has been really supportive of us in a range of ways,” says Humanitix co-founder Joshua Ross, who explains that offering Afterpay helps Humanitix reach more customers and drive more sales.&nbsp;</p><p>“Afterpay adds value to our festivals. Our event promoters benefit from it, and that helps them sell more tickets.”</p><h2>About Humanitix.</h2><p><a href="https://humanitix.com/au" rel="noopener noreferrer" target="_blank">Humanitix</a> was founded in 2016 by Ross and his friend Adam McCurdie, both of whom wanted to escape the corporate world and build a business that made a difference.</p><p>They identified the ticketing industry as being ripe for transformation, and created Humanitix, which delivers 100% of profits to charities. These charities include Room To Read, which supports girls’ education and literacy in low-income communities, and Yalari, which provides scholarships to Indigenous children living in remote areas.</p>

<p>Humanitix currently operates in Australia, New Zealand and the US, where it offers tickets to everything from festivals and gala dinners to school fairs and community events.</p><h2>Afterpay drives transactions by offering customers flexibility.</h2><p>Offering Afterpay boosts Humanitix ticket sales by letting customers secure tickets before they sell out, says Ross.</p><p>“For example, a New Year’s Eve festival might sell out in May. Afterpay gives patrons buying festival tickets months out from the event a smooth line to complete the transaction.”</p><p>“Afterpay offers flexibility,” he adds. “Patrons can buy the ticket now and pay it off over eight weeks.”</p>

<p>“Afterpay offers flexibility. Patrons can buy the ticket now and pay it off over eight weeks.”</p>

<p>Event-goers love Afterpay because, unlike many payment plans offered by rival ticketing platforms, Afterpay doesn’t charge customers fees.</p><p>And event organisers love it, says Ross, because Afterpay drives incremental sales.</p><h2>Afterpay is expected by customers.</h2><p>Ross says that for some events – especially festivals and major nighttime events – Afterpay sales make up around 15% of sales.</p><p>Afterpay is now expected by customers in many verticals, he says, adding: “if the competitive landscape requires it, then you need to offer it.”</p><h2>Afterpay increases average order value.</h2><p>Humanitix patrons who pay with Afterpay spend more on average than those who pay with other methods, says Ross. He adds that Afterpay customers tend to be higher value customers who attend larger, more expensive events.</p><p>He adds that patrons who pay with Afterpay are more likely to pre-purchase extras and add-ons when they buy tickets.&nbsp;</p><h2>Afterpay helps Humanitix reach more customers.</h2><p>Over the past two years, Humanitix has featured in several Afterpay consumer marketing activations, including email send-outs and app push notifications. Each time Humanitix has been featured, sales have soared, says Ross.</p><p>“There’s been a material increase in sales,” he says. “That’s been awesome because it gives that festival promoter, who’s chosen Humanitix over a competitor, another great reason to go with us. With our Afterpay partnership, we can sell more tickets.”</p><h2>Afterpay helps Humanitix grow.</h2><p>As a social enterprise, which donates 100% profits to charity, Humanitix is always looking for ways to grow. “The more tickets sold, the more profits we make, and the more funds that can go into education programmes,” says Ross.</p><p>“Afterpay has been really important for our growth and expansion."</p>

Ticketing platform Humanitix on how Afterpay helps grow sales - and amplify impact.

Find out how Afterpay helps grow ticket sales at Humanitix, while also increasing average order value and providing flexibility for event-goers.

Humanitix on how Afterpay helps grow ticket sales

"Afterpay is essential in the events and entertainment industry"

Humanitix

<p>Australia’s number one online travel agency Webjet began offering Afterpay in 2021, and it hasn’t looked back.</p>

<p>Australians famously love to travel, whether it’s a quick trip across the ditch to New Zealand or a holiday further afield. And every year, hundreds of thousands of Aussies turn to online travel agency Webjet to book their flights.&nbsp;</p><p>Increasingly, many of these customers are choosing to pay with Afterpay, says <a href="https://www.webjet.com.au/" rel="noopener noreferrer" target="_blank">Webjet</a> CEO David Galt, who says that Afterpay payments now make up a “significant” proportion of the platform’s overall ticket sales.</p><p>Webjet, which is Australia’s number one online travel agency, began offering Afterpay in 2021 during the global pandemic, just as borders were poised to reopen. “It became evident that ‘revenge travel’ would be a big thing. As soon as Australians and Kiwis were able to travel again, they were going to do it vigorously.”</p><p>It was also clear, says Galt, that travel costs would rise, and offering Afterpay was one way to help customers navigate this high-cost, high-demand period.</p>

<p>"We’re thrilled with our Afterpay partnership."</p>

<p>But what started as a payment solution for customers has now become an important business tool for Webjet.</p><p>“We’re thrilled with our Afterpay partnership. We didn’t know what to expect when we signed on but it’s really exceeded our expectations” says Galt, who adds that Afterpay drives incremental sales, as well as customer loyalty and lifetime value.</p>

<p>“We look forward to continuing our long-standing and successful partnership.”&nbsp;</p><h2>About Webjet</h2><p>Webjet is Australia and New Zealand’s leading online travel agent, processing more than one million transactions every year.</p><p>Webjet offers domestic and international flights to thousands of destinations&nbsp;via more than 150 different airlines, through to accommodation, travel insurance, car hire and experiences worldwide</p>

<h2>Afterpay drives more transactions</h2><p>Offering Afterpay boosts sales by letting customers take advantage of time-sensitive deals, says Galt.&nbsp;&nbsp;</p><p>“Afterpay lets people take opportunities they might miss out on to book sale airfares and holiday packages. Afterpay helps people manage the timing of their payments, while still securing the deal they want.”</p><p>Afterpay also assists Webjet customers booking unexpected travel, whether that involves caring for sick relatives or attending a last-minute event.</p>

<h2>Afterpay helps Webjet reach more customers</h2><p>“Afterpay provides incremental customers,” says Galt. “Afterpay has a large audience of active users,and that’s what separates Afterpay from its competitors in our eyes – the size of the audience and the frequency with which they use the product.”</p><p>“Afterpay has a great brand and… and it’s good for Webjet to be in front of [their] audience.”</p>

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<h2>Afterpay drives customer loyalty</h2><p>Webjet prides itself on excellent service, and offers customers around-the-clock telephone support and online messaging. “Travel can be a stressful experience for you as an individual traveller, so it’s really reassuring to have someone to talk to on the other end of the phone who can help you out.”</p><p>Offering Afterpay, which allows travellers to spread the costs of their travel, is one more way for Webjet to demonstrate that it understands its customers’ needs. “Afterpay is just becoming the norm for consumers – not just the youth market but throughout the different age brackets – and they expect to be able to manage their payments as they see fit.”</p><p>Statistically, Afterpay customers spend more frequently than the average Webjet customer, adds Galt.</p>

<h2>Afterpay makes transactions seamless</h2><p>Like all e-commerce businesses, Webjet is committed to continuously improving the end-to-end customer booking experience, and Galt says that Afterpay helps reduce friction during the payment process. “It’s a seamless transaction process. It’s far easier than entering 16 digits of a credit card into a mobile phone and getting the CVV and expiry date and so on… especially on a mobile device.”&nbsp;</p>

<h2>Afterpay is expected by Australians</h2><p>Afterpay has become both popular and expected, says Galt.&nbsp;</p><p>“Afterpay is a really well-known and trusted brand. It’s a household name, and it’s now become a ubiquitous payment type that our customers like to use. More and more we’re seeing people desiring the ability to spread out payments to suit their needs and other cash flow constraints.”</p>

<p>"Afterpay is a really well-known and trusted brand. It’s a household name."</p>

<h2>Afterpay and Webjet work together to unlock growth</h2><p>Over the past three years, Afterpay and Webjet have collaborated to reach audiences across both platforms to promote offers for Afterpay Day or through the Pulse Rewards program, and promote their partnership across billboards in Australia and New Zealand. Webjet also takes part in Afterpay Day.</p><p>“Afterpay’s account management team works closely with our marketing and payment teams to really look for opportunities in the conversion funnel, for example. They have a heavy focus on data, which aligns with us, and we use that data to drive actionable insights.”</p><p>“We look forward to continuing our partnership with Afterpay.”</p>

 Australia’s number one online travel agency, Webjet, began offering Afterpay in 2021, and it hasn’t looked back.

“Afterpay drives customer loyalty and incremental sales"

Webjet 

<p>Beauty entrepreneur Emma Lewisham on how Afterpay helps her luxury brand reach more customers.</p>

<p>As a pioneering beauty entrepreneur whose products are stocked around the world, Emma Lewisham has a talent for understanding what women want.</p><p>From natural skincare products that deliver real results to 100% climate-positive&nbsp;packaging, Lewisham is constantly innovating - and always listening to her customers. “Listening and responding to our customer is really important to me,” says Lewisham.</p><p>In fact, it was customer demand that convinced her to offer Afterpay.</p><p>“The reason we knew [to launch] Afterpay was because we listened to our customers… and we could see that feedback coming through.”</p><p>It was a decision that continues to deliver business benefits, including making the brand’s luxury products available to younger customers, says Lewisham.</p><h2>About Emma Lewisham.</h2><p>Emma Lewisham launched her brand in 2019 after dissatisfaction with the natural beauty products she’d tried. Five years on, the New Zealand brand, which marries luxury skincare with natural ingredients and a circular model, is experiencing soaring growth.</p><p>The brand, with its distinctive purple packaging, is stocked in Mecca stores across Australia, as well as Space NK boutiques in the UK and prestigious department stores such as Harrods.</p>

<h2>Afterpay makes luxury accessible.</h2><p>Lewisham says that Afterpay has helped grow the business by making the products – which retail for between $76 and $138 – more accessible to younger people in particular. “As soon as we launched, the number in the 18-25 bracket went through the roof.”</p><p>Now, offering Afterpay is more important than ever. “We have seen that Afterpay has been very attractive to younger customers who want to manage their spending or get paid weekly rather than fortnightly."</p><h2>Afterpay offers customers flexibility.</h2><p>Lewisham says that Afterpay enables customers to manage their spending.&nbsp;“The biggest benefit of partnering with Afterpay has been the ability to provide people with more flexibility around payment.”</p><h2>Afterpay helps with business cash flow.</h2><p>For businesses, Afterpay delivers cash upfront. When asked if she’d recommend Afterpay to other merchants, Lewisham doesn’t hesitate, saying the benefit is two-fold: “It is definitely worthwhile; it gives your customers a more flexible payment option, yet as a merchant receiving the funds up-front helps with business cashflow.”</p>

Beauty entrepreneur Emma Lewisham on how Afterpay helps her luxury brand reach more customers.

Discover how beauty mogul Emma Lewisham leverages Afterpay to broaden her luxury skincare brand's reach and enhance cash flow. Learn how Afterpay's flexibility appeals to younger demographics and facilitates upfront payments for businesses. 

Unlocking Luxury: Emma Lewisham Shares How Afterpay Boosts Accessibility and Cash Flow for Her Beauty Brand

“Afterpay has been very attractive to our younger customers.”

Emma Lewisham 

<p>Central Coast hair salon Milk &amp; Honey learned firsthand just how Afterpay can fuel growth.</p>

<p>When Danielle Cohen first took over<a href="https://milkandhoneyhairandbeauty.com.au/" rel="noopener noreferrer" target="_blank"> Milk &amp; Honey Hair and Beauty</a>, a salon on NSW’s Central Coast, her most popular services were the most “basic” cuts and treatments on offer.&nbsp;&nbsp;</p><p>Fast forward seven years and her clientele is spending much more – something Cohen credits to Afterpay.</p><p>“We [implemented] Afterpay about five years ago, to give clients more freedom,” she says. “We wanted to bring in services that cost a little bit more. Being able to offer our clients payment plans helped us move in that direction.”</p><p>Since then, the salon has significantly expanded, jumping from servicing 40 clients per week to between 80 and 120 today. Six hair stations have more than doubled to 14, and Cohen employs a team of eight.</p><p>“Afterpay’s been a bit of a game-changer for us,” says Cohen. “It’s definitely contributed to our growth and success.”</p><h1>About Milk &amp; Honey.</h1><p>Cohen and her mother, Belinda, bought Milk &amp; Honey in 2015, with the aim of transforming the existing salon into something more special and sumptuous. Together, they renovated the space, which is located in the bustling regional centre of Gosford, and introduced plush leather chairs and glamorous styling touches.</p><p>The light and bright interiors serve more than just an aesthetic purpose – they help create a feel-good experience for the client. “We want our clients to come into a beautiful place where they can get away,” says Cohen. “We offer a boutique experience with a thorough consult, the best products – from L'Oréal and Kérastase – and wine and cheese platters.”</p>

<h1>Afterpay encourages clients to access higher-value treatments.</h1><p>Afterpay helps continue Milk &amp; Honey’s smooth service all the way to the checkout.&nbsp;</p><p>“We always quote our clients the full price for their appointment before we start,” notes Cohen. “But if they’re unsure about the price and we mention that we have Afterpay, they’ll often say, ‘That’s amazing, go ahead with the treatment’ ... It gives them that little bit of leeway so that they can say yes and spoil themselves, rather than being worried about the payment. It's definitely created a comfort for our clients.”</p><h1>Afterpay increases product sales.</h1><p>They’re the bane of hairdressers the world over: clients who come to the salon for premium treatments, but use poor-quality hair products at home. At Milk &amp; Honey, Afterpay has proved a useful solution.</p><p>“When we recommend home care, we’re finding that clients are more likely to [purchase] it with Afterpay," says Cohen.&nbsp;</p><p>“If they’ve spent $200 to $400 on their hair, purchasing haircare might be an additional $150. So sometimes our clients pay for their hair service in full, and then use Afterpay to pay for the product.”</p>

<p>“Afterpay has encouraged a lot of clients to rebook their services... and reduced appointment cancellations."</p>

<h1>Afterpay encourages client commitment.</h1><p>By paying in instalments, clients are often happier to commit to a longer-term, high-quality plan for their hair – which is a win for the clients and salon alike.</p><p>“We’re not a one-stop salon, we're not going to push someone’s hair that far in one appointment,” says Cohen.&nbsp;</p><p>“It’s about creating a plan for future visits to help clients achieve their goal. It’s going to be a bit more costly, but if the client knows that they have a payment option, they’re more willing to let you do their hair slowly and keep coming back.”</p>

<h1><strong>Afterpay encourages advance bookings and reduces cancellations.</strong></h1><p>Milk &amp; Honey has a waiting list of 70 people, with December appointments almost fully booked three months in advance.</p><p>“Afterpay has encouraged a lot of clients to rebook their services, rather than being worried about whether they’ll have the money in the bank to pay,” says Cohen. “I think it’s also reduced people cancelling their appointments, for the same reason.”</p><p>This has contributed to Milk &amp; Honey’s growth (with Cohen noting that the salon has seen a particular rise in younger clients since the implementation of Afterpay), and offers peace of mind, too.</p><p>“It's really good to have the comfort of the bookings and to know what your business will look like for the next three months,” says Cohen. “That way, I can put all my focus into looking after our staff and our clients."</p>

Milk & Honey learned firsthand just how Afterpay can fuel growth

Discover how Milk & Honey salon revolutionises beauty services with Afterpay, boosting client satisfaction, sales, and advance bookings.

Transforming Beauty: Milk & Honey's Success Story with Afterpay Revolutionizing Salon Services and Client Experiences

“Afterpay has been a game-changer for us.”

Milk & Honey

<p>South Australian hair salon JaDs on the benefits of offering Afterpay.</p>

<p>Taryn Lattanzio vividly remembers the first time a client used Afterpay at her salon in South Australia. It was three years ago, and the client in question was a regular whose ghd hair straightener had stopped working that morning.&nbsp;</p><p>“[The client] was already signed up for Afterpay and was so happy to be able to leave the salon with her new straightener,” recalls Richardson, before adding, “I was just as happy to have the funds in my account overnight."</p><p>When asked if she’d recommend Afterpay to other salons, she doesn’t hesitate. “In a heartbeat,” she replies. “You’re only charged for fees as the services are used, and the potential new clients and increased revenue make it a no brainer. Consumers recognise and trust the brand.”</p><h1><strong>About JaDs.</strong></h1><p>Lattanzio has owned <a href="https://www.jadshairdressers.co/" rel="noopener noreferrer" target="_blank">JaDs hair salon</a> in Victor Harbour for 14 years. In that time, she’s worked tirelessly to modernise the business, launching an online booking for customers (via <a href="https://www.gettimely.com/?keyword=timely&amp;ads_cmpid=1301542467&amp;ads_adid=80776094307&amp;ads_matchtype=e&amp;ads_network=g&amp;ads_creative=597465617443&amp;utm_term=timely&amp;ads_targetid=kwd-120550200&amp;utm_campaign=AUBrand&amp;utm_source=google&amp;utm_medium=cpc&amp;gclid=Cj0KCQjwnNyUBhCZARIsAI9AYlG47HYmKSA4-i56YHYNvpR26OxH8C5RJQpBkJEvxJeZPVdKu81UbOwaAhsqEALw_wcB" rel="noopener noreferrer" target="_blank">Timely</a>), revamping JaDs’ social media channels and opening an e-commerce shop.</p><p>While all of these elements undoubtedly helped boost JaDs’ bottom line, Lattanzio says that it was partnering with Afterpay that doubled revenue in parts of the business.</p>

<h1>Afterpay has doubled revenue from colour services.</h1><p>Lattanzio says that since introducing Afterapy, revenue from colour services has doubled, with more clients choosing to upgrade from a basic colour service to a high-fashion colour service. “Afterpay makes paying for often costly modern colour services easier for clients.”</p><h1>Afterpay boosts product sales.</h1><p>Clients aren’t simply using Afterpay for treatments. “Our retail and electrical sales like straighteners, curlers and dryers have gone up considerably, too,” she says.</p><h1><strong>Afterpay minimises cancellations.</strong></h1><p>Lattanzio adds that Afterpay also reduces cancellations as customers feel confident they can cover the costs of their treatments.&nbsp;</p><p>“Our Afterpay customers are our higher serviced clients usually, as they keep appointments irrespective of cash flow. They’re also more likely to purchase investment pieces like extensions and electrical in the salon, rather than sourcing them online later.”</p>

South Australian hair salon JaDs on the benefits of Afterpay

"Afterpay has doubled revenue in parts of my business."

JADs hair salon

<p>How offering Afterpay has helped City Cave grow.</p>

<p>City Cave Float and Wellness Centre Rouse Hill initially partnered with Afterpay in 2021 to give clients better access to its natural health and wellness services.</p><p>“I love Afterpay because I want more people to experience the benefits of our business. It’s easy to use and it helps customers get what they want faster,” says Marty Strong of City Cave.</p><p>But Strong quickly came to see the business benefits of Afterpay too, from building loyalty among customers to increasing the average order value by 50% and driving sales of high-value products like bulk packages.</p><h1>About City Cave.</h1><p>Helping people feel better mentally and physically is a passion for Strong – and, in fact, for his entire family: not only does he work in City Cave’s head office, helping oversee 70 franchisees, but his mother, Jaime, owns three City Cave centres and his brother works for the business, too.</p><p>Every City Cave branch offers a range of natural therapies, such as floatation, infrared saunas and massage.</p><p>“I honestly believe that floating changes people’s lives,” says Jaime of floatation therapy, which involves lying in a pool filled with 400kg of Epsom salts. “I wish everyone could float!”</p><h1>Afterpay helps customers access treatments.</h1><p>Offering Afterpay means that clients can access the holistic treatments City Cave offers when they need it and pay it off in instalments. “[Afterpay] really helps our clients access our services."&nbsp;</p><p>“Health and wellness are a ‘need’ not a ‘want’,” says Strong, “and our services can benefit the entire community. Money should never be a limitation on wellness.”</p>

<h1>Afterpay increases high-value package purchases.</h1><p>More and more, City Cave clients are using Afterpay to purchase treatments in bulk packages. This means accessing treatments at lower rates and being able to commit to a long-term treatment program rather than ad-hoc appointments.</p><p>“When a client finishes their first service, we don’t want to send them out the door – we want to provide them with an ongoing wellness solution."</p><p>“Committing to a 12-month program of floats – which is $1250 – can be quite daunting, but Afterpay makes it more accessible.”</p>

<h1><strong>Afterpay increases average order value.&nbsp;</strong></h1><p>For City Cave, selling more treatment packages has “revolutionised” the business. “For us, it means higher upfront revenue and more repeat customers,” says Strong. In fact, the average order value for clients who use Afterpay is 50% higher than that of clients who use other payment methods.</p>

<p>“Afterpay has definitely helped us reach a younger demographic."</p>

<h1><strong>Afterpay attracts new customers.&nbsp;</strong></h1><p>Afterpay has also helped City Cave reach more clients. Afterpay’s Shop Directory sent more than 7000 referrals to City Cave websites over the past year, while Afterpay Day delivered a 58% spike in sales*.</p><p>“Afterpay Day offers an opportunity for people – especially younger people – to discover us and experience City Cave treatments. Younger customers all know what Afterpay Day is and when it’s coming up,” says Strong. “Afterpay has definitely helped us reach a younger demographic."</p>

How offering Afterpay has helped City Cave grow.

How Afterpay helps this wellness business grow sales including high-value packages.

Increasing AOV: How Afterpay helps City Cave boost sales

"Afterpay customers spend 50% more with City Cave."

City Cave

<p>Why this Chempro Chemist pharmacy offers Afterpay </p>

<p>Pharmacist Bard Kalati spends much of his day dispensing medicine, but it’s the interaction with his customers that he finds truly fulfilling. “It’s the best feeling to be able to help people.”</p><p>That’s why <a href="https://www.chempro.com.au/chemist-annerley-annerley-midnight-chempro-chemist" rel="noopener noreferrer" target="_blank">Annerley Midnight Chempro Chemist</a> offers Afterpay - it helps their customers access the health and wellness products they need, when they need it.</p><p>And in return, customers keep coming back – and new ones are attracted by the accessibility on offer.</p><h1><strong>About Annerley Midnight Chempro Chemist.</strong></h1><p>Annerley Midnight Chempro Chemist is part of the <a href="https://www.chempro.com.au/chemist-annerley-annerley-7-days-chempro-chemist" rel="noopener noreferrer" target="_blank">Chempro Chemist group</a>, and is located in Brisbane.&nbsp;</p><p>As the managing pharmacist, Kalati is passionate about helping people improve their health.</p>

<h1><strong>Afterpay gives on-the-spot access to health and wellness products.&nbsp;</strong></h1><p>Offering Afterpay means that Kalati’s customers can access the health and wellness products they need, when they need them, and pay them off over time, in instalments.</p><p>“Afterpay gives customers the opportunity to come into the pharmacy, pick up what they need and walk out happily. That means a lot to me.”</p>

<p>“Once they know we have Afterpay, they come back. Not only do you keep the customer, but you’re keeping a happy customer.<strong>”</strong></p>

<h1><strong>Afterpay attracts new customers and retains loyal ones.</strong></h1><p>As well as making health and wellness products more accessible, Afterpay also helps businesses like Annerley Midnight Chempro Chemist grow.</p><p>“It helps maintain customers,” he says. “Once they know we have Afterpay, they come back. Not only do you keep the customer, but you’re keeping a happy customer.”</p>

<p>Kalati says that offering Afterpay helps attract younger customers, and that frequently people will call the pharmacy to find out whether Afterpay is available before coming in and making a purchase.</p><p>Afterpay’s Shop Directory has also driven thousands of referrals – and potential customers – to Chempro Chemist's websites.</p><p>“I think Afterpay should be an option in every pharmacy,” says Kalati. “I would highly recommend Afterpay. It will help you maintain existing customers and bring new customers in."</p>

Why this Chempro Chemist pharmacy offers Afterpay. 