Afterpay Day Drives 35% Growth in New Customers
Afterpay Day Drives 35% Growth in New Customers
The most recent Afterpay Day--our biannual sale--brought significant results and a few firsts.
In the US, Afterpay Day drove a 35% increase in new active customers to the platform and sent nearly six million referrals to global merchants from the Afterpay Shop Directory. Approximately 30% of those referrals went to SMB partners.
This was also the first time Afterpay Day included brick-and-mortar shopping, with customers able to participate in promotions via in-store purchases using Afterpay. “Afterpay Day was the perfect way to support our merchant partners as retailers welcomed their customers back to their physical scores and the economy starts to rebound,” said Melissa Davis, Afterpay’s Head of North America.
More than 3,000 merchants participated in North America, and Afterpay welcomed a number of brands that participated in-stores as well as online for the first time, including Steve Madden, MAC Cosmetics, Jo Malone London, Aveda, origins, and Vera Bradley. Participating retailers offered various promotions, including up to 70% off full-price items.
How did consumers shop and spend this Afterpay Day? Americans’ most purchased items included Crocs, Nike sneakers, Fenty Beauty, Ulta Beauty, and UGG. The top cities for Afterpay shoppers were Los Angeles, Chicago, Brooklyn, Houston, and Philadelphia. More than 90% of shoppers used their debit card to make purchases, and 86% opted to make those purchases on their phones, with an average of four items in their shopping cart. Mobile checkout is made simple through the Afterpay app, which is currently the top-ranked buy now, pay later app by number of downloads.
“As evidenced by the numbers, Afterpay Day delivered new customers, drove increased sales and increased basket sizes online and in-store,” said Davis.
Interested in becoming an Afterpay partner and tapping into our 16 million US customers? Contact our team today to learn how to quickly and seamlessly integrate Afterpay and offer your customers a more flexible way to pay.
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