Marketing
resources.
resources.
Here you’ll find everything you need to make the most of our partnership.
Logos.
On March 17, Afterpay will officially become Cash App Afterpay, offering a seamless checkout experience for both Cash App and Afterpay users. This rebrand connects merchants to an incremental network of over *50m monthly transacting actives.
To ensure a smooth transition, please update all Afterpay branding across your marketing channels (not just your checkout button). Use the assets linked below to update existing creative and promote Cash App Afterpay across all your channels.
Source: *A transacting active is a Cash App account that has at least one financial transaction using any product or service within Cash App during Q3 2024.
Now that you're an Afterpay merchant, you can leverage our logo across your emails, website, socials and visual merchandising to let customers know your business offers Afterpay.
Please follow our Brand guidelines on how to use the Afterpay logo and badge across your marketing materials to make the most out of your Afterpay promotions.
Afterpay logo.
The Afterpay logo lock-up consists of the Loop symbol and the custom Afterpay wordmark. The wordmark should never be used independently. It must always appear as the full lock-up and only in the colourways provided below.
Select the logo that has the most contrast to the background for optimal legibility. If the background of your website is light, use the black logo. If your website is dark, use the logo in white. The Afterpay Bondi Mint lock-up is only ever used on a black background.
Afterpay badge.
Our Afterpay badge is our second most important visual asset. It functions as a call to action across our merchants’ digital commerce platforms. It is only used in the four colour combinations shown below.
Select the badge that will be most legible on your site. If your site has a light background, use the Black Badge options. If your website is dark, use the White Badge.
