Email.
Email is another great way to let customers know you offer Afterpay. Start by creating a dedicated email to announce our partnership and don't forget to provide the Afterpay price breakdown in your regular newsletters.
You can download these ready-made email assets and use them to market to your customers.
Launch Afterpay.
Let your customers know you now offer Afterpay by sending them an email. Make sure you highlight the benefits of being able to buy now and pay in 4 interest-free installments.
- Your business logo
- Your brand image
- Benefits
- Link to Store or e-commerce site
- Afterpay banner
Email copy.
Here is some sample copy you can use in an email.
SUBJECT LINE: Yay! You can now Afterpay with <Brand name>.
HEADLINE: Say hello to a better way to pay.
COPY: Dear <Firstname>
We’re super excited to let you know that you can now checkout with Afterpay whenever you shop with us <in-store and online>. That means you can get what you love now, and spread your payments over 6 weeks.*
SUBHEADING: How it works
Buy now and pay in 4 interest-free installments over 6 weeks.
No fees when you pay on time.
Get reminders and set limits.
BUTTON: Shop now
*Late fees may apply. Eligibility criteria apply. See www.afterpay.com for more details. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license. © 2021 Afterpay US.
Email assets.
Announce Afterpay to your customers by creating an ‘Afterpay is now available’ email. Add a ready-made banner and tile to draw their attention to the fact that they can now pay in 4 with you. There are mint, black and white versions of each asset. Click on ‘View more’ to see different messaging options.
Designer tip:
When downloading an asset with transparency/blank space, simply add it as an overlay on your brand image using an image editing program such as Canva or Adobe Photoshop.
