Marketing resources.

Here you’ll find everything you need to make the most of our partnership.

Email assets.

On March 17, Afterpay will officially become Cash App Afterpay, offering a seamless checkout experience for both Cash App and Afterpay users. This rebrand connects merchants to an incremental network of over *50m monthly transacting actives.

To ensure a smooth transition, please update all Afterpay branding across your marketing channels (not just your checkout button). Use the assets linked below to update existing creative and promote Cash App Afterpay across all your channels.

Source: *A transacting active is a Cash App account that has at least one financial transaction using any product or service within Cash App during Q3 2024.

Email is another great way to let customers know you offer Afterpay.

We’ve designed a suite of email assets and copy templates that can be used to let your customers know you now offer Afterpay, send reminders to complete their purchases and promote your special offers.

Launch Afterpay.

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Promote with Afterpay.

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Reduce cart abandonment.

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Don’t forget!
Afterpay is a financial product so you will need to add a disclaimer when promoting Afterpay to your customers.

Afterpay late fees, eligibility criteria and terms & conditions apply. Visit afterpay.com for full terms.

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