Website.
On March 17, Afterpay will officially become Cash App Afterpay, offering a seamless checkout experience for both Cash App and Afterpay users. This rebrand connects merchants to an incremental network of over 50M monthly transacting actives.
To ensure a smooth transition, please update all Afterpay branding across your marketing channels (not just your checkout button) by March 17th but no earlier than March 10th, 2025. Use the assets linked below to update existing creative and promote Cash App Afterpay across all your channels.
Your website is one of your most valuable marketing channels. These ready-made web assets let you call out the fact that you offer Afterpay, and show special offers, promotions and other important information. Use the on-screen guide below to see where to place them on your website.
Promote with Afterpay.
Let customers know that Afterpay is available by displaying these banners and tiles across your website. You should look to have a blend of one-off promotional and always-on banners and tiles. Don’t forget to include the price breakdown and Afterpay logo at the checkout.
- Afterpay top banner
- Your brand image
- Afterpay tile
- Afterpay logo in footer
Website assets.
Website banners and tiles are great for calling out the fact that you offer Afterpay. Add an always-on banner to your home page so visitors can see you offer Afterpay the moment they land on your site. Adding a tile on your checkout page is also a good prompt. There are mint, black, and white versions. Click on ‘View more’ to see different messaging options.
Designer tip:
When downloading an asset with transparency/blank space, simply add it as an overlay on your brand image using an image editing program such as Canva or Adobe Photoshop.
