"Afterpay allows us to provide peace of mind for our customers."
How offering Afterpay helps Bridgestone Select Tyre & Auto attract and retain customers.
The Afterpay Advantage
Afterpay removes barriers for urgent repairs.
Afterpay offers customers choice of payment.
Afterpay allows customers to go with confidence.
As one of Australia's most trusted tyre and automotive brands, Bridgestone Select Tyre & Auto knows how to attract customers; it also understands the value of keeping them.
“We pride ourselves on the customer experience,” says Adam Trembath, Bridgestone Australia’s national retail systems and programs manager.
He explains that Bridgestone Select Tyre & Auto has won a raft of customer service awards and boasts a high Net Promoter Score. “We work hard to win our customers' loyalty.”
It’s this focus on customer service that drove Bridgestone Select Tyre & Auto to offer Afterpay, continuing to provide convenience at every step of the journey.
“Afterpay gives our customers choice. The value of Afterpay is that it allows them to fix things that need to be done today by making payment more convenient, and on their terms. It’s important for our customers, and customers specifically ask us about Afterpay.”
"Afterpay allows customers to fix things that need to be done today by making payment more convenient, and on their terms."
About Bridgestone Australia.
With more than 340 outlets, including company-owned sites, franchised Bridgestone Select Tyre & Auto stores and licensed Bridgestone Service Centres, Bridgestone has the largest retail tyre and automotive footprint in Australia.
As well as selling quality tyres and tyre-related services, Bridgestone Select Tyre & Auto offers a full array of automotive services, from logbook servicing to repairs.
Afterpay enables customers to get essential work done when they need it.
Some purchases can be avoided; car repairs are not one of them.
“Afterpay is the tool we use to ensure that essential, but potentially unexpected, work required on a car for safety reasons can be done,” says Trembath.
With Afterpay, Bridgestone customers can get their car back on the road quickly, while paying for their repairs in instalments.
“Safety is an absolute priority for Bridgestone,” says Trembath, who explains that Afterpay allows customers to drive away with confidence knowing that repairs have been carried out and their car is safe.
Afterpay provides peace of mind for customers.
Offering Afterpay also provides customers with peace of mind when it comes to finances, says Trembath.
“One of the reasons our customers can go with confidence is because they know they have the option to pay for any essential work required on their vehicle. They’ve got peace of mind that if the repair bill is higher than expected, they can pay it off using Afterpay.”
Afterpay offers customers choice.
Bridgestone Select Tyre & Auto stores stock a range of tyre brands in order to meet the full array of customers’ needs
“We offer our customers choice in the right product for their application, and payment is no different – whether they pay cash, on credit or through Afterpay."
Afterpay helps Bridgestone reach new customers.
With more than four million active consumers in Australia and New Zealand, Afterpay’s extensive audience has helped Bridgestone extend its reach through a shared-value approach.
The relationship between Afterpay and Bridgestone goes beyond the transactional, continues Trembath. “It’s a partnership.
"I think the Afterpay team is fantastic. They’re always looking for ways to support our customers and stores."
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