"Afterpay is essential in the events and entertainment industry"
Humanitix sells millions of tickets to events around the globe and invests its profits in charities. It partners with Afterpay to grow sales – and amplify impact.
The Afterpay Advantage:
Afterpay drives transactions by offering customers flexibility.
Afterpay is expected by customers.
Afterpay increases average order value.
Afterpay helps Humanitix reach more customers.
Humanitix’ mission may be simple, but it’s by no means small.
The ticketing platform aims to transform the billions of dollars spent annually in booking fees into funding for charities that are changing the world.
And it’s succeeding. This year alone, Humanitix is on track to donate more than $10m to charitable projects – and Afterpay is helping power its growth.
“Afterpay has been really supportive of us in a range of ways,” says Humanitix co-founder Joshua Ross, who explains that offering Afterpay helps Humanitix reach more customers and drive more sales.
“Afterpay adds value to our festivals. Our event promoters benefit from it, and that helps them sell more tickets.”
About Humanitix.
Humanitix was founded in 2016 by Ross and his friend Adam McCurdie, both of whom wanted to escape the corporate world and build a business that made a difference.
They identified the ticketing industry as being ripe for transformation, and created Humanitix, which delivers 100% of profits to charities. These charities include Room To Read, which supports girls’ education and literacy in low-income communities, and Yalari, which provides scholarships to Indigenous children living in remote areas.
Humanitix currently operates in Australia, New Zealand and the US, where it offers tickets to everything from festivals and gala dinners to school fairs and community events.
Afterpay drives transactions by offering customers flexibility.
Offering Afterpay boosts Humanitix ticket sales by letting customers secure tickets before they sell out, says Ross.
“For example, a New Year’s Eve festival might sell out in May. Afterpay gives patrons buying festival tickets months out from the event a smooth line to complete the transaction.”
“Afterpay offers flexibility,” he adds. “Patrons can buy the ticket now and pay it off over eight weeks.”
“Afterpay offers flexibility. Patrons can buy the ticket now and pay it off over eight weeks.”
Event-goers love Afterpay because, unlike many payment plans offered by rival ticketing platforms, Afterpay doesn’t charge customers fees.
And event organisers love it, says Ross, because Afterpay drives incremental sales.
Afterpay is expected by customers.
Ross says that for some events – especially festivals and major nighttime events – Afterpay sales make up around 15% of sales.
Afterpay is now expected by customers in many verticals, he says, adding: “if the competitive landscape requires it, then you need to offer it.”
Afterpay increases average order value.
Humanitix patrons who pay with Afterpay spend more on average than those who pay with other methods, says Ross. He adds that Afterpay customers tend to be higher value customers who attend larger, more expensive events.
He adds that patrons who pay with Afterpay are more likely to pre-purchase extras and add-ons when they buy tickets.
Afterpay helps Humanitix reach more customers.
Over the past two years, Humanitix has featured in several Afterpay consumer marketing activations, including email send-outs and app push notifications. Each time Humanitix has been featured, sales have soared, says Ross.
“There’s been a material increase in sales,” he says. “That’s been awesome because it gives that festival promoter, who’s chosen Humanitix over a competitor, another great reason to go with us. With our Afterpay partnership, we can sell more tickets.”
Afterpay helps Humanitix grow.
As a social enterprise, which donates 100% profits to charity, Humanitix is always looking for ways to grow. “The more tickets sold, the more profits we make, and the more funds that can go into education programmes,” says Ross.
“Afterpay has been really important for our growth and expansion."
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