Marketing
resources.
resources.
Here you’ll find everything you need to make the most of our partnership!
Brand guidelines.
Here is a rundown of some of the most important Afterpay brand elements and how to use them.
Logo Dos & Don'ts.
Adding our logo to your marketing assets is a great way to let customers know that you offer Afterpay. But there are a few simple rules you need to follow to ensure you’re using it right and to maximum effect.
Do not use the wordmark without the loop.
Do not rotate the logo.
Do not rearrange elements of the logo.
Do not outline the logo.
Do not add a drop shadow or glow to the logo.
Do not colour the logo or place images inside of the logo.
Do not colour the logo or place images inside of the logo.
Do not add a gradient fill to the logo.
Do not distort the logo.
Do not use colours not specified for the logo.
Minimum size.
It’s important that our logo is always visible even in the smallest of applications. Use the minimum sizes below for digital and print applications of the Afterpay Logo and badge.
Designer tip:
When downloading an asset with transparency/blank space, simply add it as an overlay on your brand image using an image editing program such as Canva or Adobe Photoshop.