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Discover how other merchants saw swift results when they set up with Afterpay.

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Around the world, hundreds of thousands of businesses – big and small – enjoy more sales and reach more customers once they offer Afterpay.In fact, Afterpay merchants see a 58 percent increase in basket size on average1, and Afterpay sends more than one million referrals to businesses every day2.&nbsp;If you’ve recently signed up to Afterpay, you’d probably like to start experiencing these benefits as soon as possible.&nbsp;The good news is that there’s a range of ways you can fast-track your success and enjoy more Afterpay sales sooner.And who better to explain them than businesses who have used these strategies to drive sales themselves? Here’s how businesses like yours have made the most of Afterpay, and enjoyed a boost to their bottom line.Grow sales by letting customers know you have Afterpay

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It’s one thing to offer Afterpay, but to really drive sales, you’ll need to ensure your customers know it’s available.That’s why brands like <a href="https://www.afterpay.com/en-US/for-retailers/rockstar-original-case-study" rel="noopener noreferrer" target="_blank">Rockstar Original</a> feature Afterpay throughout their websites.&nbsp;Not only does the streetwear brand feature Afterpay on a strip on its home page, but customers are also reminded that Afterpay is available on the <a href="https://www.rockstaroriginal.com/products/rsw-wte-gte-14967-kammile-oversized-t-shirt-grey-pink" rel="noopener noreferrer" target="_blank">product page</a> and checkout. Rockstar Original has also created a dedicated <a href="https://www.rockstaroriginal.com/pages/afterpay-faq" rel="noopener noreferrer" target="_blank">Frequently Asked Questions </a>page that addresses any questions that customers might have about Afterpay.&nbsp;It’s a strategy that’s helped fuel growth for the brand. In fact, since the start of 2024, Rockstar Original has generated nearly $3 million in total revenue and orders combined through Afterpay and Cash App Pay.With two in five US consumers having used Buy Now Pay Later3, it’s only becoming more important for brands to promote the availability of Afterpay online.TIP: At Afterpay, we’ve created assets that you can use to let customers know you have Afterpay. Discover your website, social media and email assets<a href="https://www.afterpay.com/en-US/for-retailers/resources/marketing/asset-library" rel="noopener noreferrer" target="_blank"> here.</a>Drive more sales by adding Afterpay to your product page While it’s important to feature Afterpay throughout your website, there is one particularly important placement: the product page. After all, it’s at the product page that customers decide whether or not to add to cart.That’s why many successful businesses enable Afterpay’s product price breakdown feature on their product page. Not only does this feature remind customers that you have Afterpay at a critical moment in their purchase journey but it also automatically calculates how much customers will pay in each installment.&nbsp;It’s a feature that’s aimed at making the online shopping experience as seamless as possible for customers – and that’s why home decor brand <a href="https://www.afterpay.com/en-US/for-retailers/access/case-studies/mackenzie-childs-partners-with-afterpay" rel="noopener noreferrer" target="_blank">MacKenzie-Childs</a> enabled it online.“It’s an ease-of-shopping piece for customers,” says Larry Shaw, MacKenzie-Child’s chief marketing officer. “It’s all part of the push to broaden the customer audience to a much more digital, social-focused audience and to make sure the shopping experience was consistent with that.”&nbsp;&nbsp;TIP: Enabling the product placement feature is straightforward. Find out how to do it<a href="https://developers.cash.app/docs/merchant/afterpay-messaging/getting-started-with-afterpay-on-site-messaging" rel="noopener noreferrer" target="_blank"> here</a>.Let customers know you have Afterpay in-store

For merchants with a physical storefront, it’s important to make it clear to in-store customers that you offer Afterpay.&nbsp;The Bento Buzz, a lunch box and drink bottle specialist, has an online presence and a brick-and-mortar store. In-store, a range of visual merchandise assets, from strut cards to stickers on the point-of-sale terminals and a bespoke poster, remind customers that Afterpay is available.The Bento Buzz founder Peta Booker says that promoting Afterpay in store helps drive sales. “It reminds them that they have access to a payment platform that can spread out their payments and ease pressure.”In turn, she says this helps grow her business, with the average Afterpay customer spending 58 percent more than other customers.TIP: If you’ve just signed up to Afterpay, your visual merchandising (VM) will arrive automatically. You can download additional VM <a href="https://www.afterpay.com/en-US/for-retailers/resources/marketing" rel="noopener noreferrer" target="_blank">here.</a>Make shopping easier with Express CheckoutOne of the secrets to reducing cart abandonment is making checkout as simple and swift as possible – which is exactly what Afterpay’s Express Checkout feature achieves.Afterpay’s Express Checkout feature enables customers to check out in just two clicks, and according to Afterpay data, retailers using the feature have enjoyed up to double the conversion rate and up to 9.8 percent lift in sales.TIP: Find out more about how to implement Afterpay’s Express Checkout <a href="https://www.afterpay.com/en-au/express-checkout" rel="noopener noreferrer" target="_blank">here</a>.Reach more customers and drive sales by taking part in a trade eventOne way to supercharge sales once you sign up with Afterpay is to Buy Now Pay Later during a trade event like Mother’s Day, Valentine’s Day or Cyber Monday.&nbsp;When creating trade marketing campaigns, don’t forget to remind customers that – in addition to special offers or discounts – you also offer Afterpay, which can make it even easier for them to purchase what they want, when they want it.

All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.

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1Mastercard Test &amp; Learn Incrementality study, 2022. 2Referrals defined as traffic sent to merchant’s e-commerce sites from Afterpay shop directory, Average daily referrals in 2022.&nbsp;3Afterpay + Oxford Economics 2023 Report

Discover how other merchants saw swift results when they set up with Afterpay

Discover how other retailers saw swift success when they set up with Afterpay with tips and advice.

How to grow your business sales with Cash App Afterpay

Real businesses on how they fast-tracked success with Cash App Afterpay

Increase sales with Afterpay

As the 2024 holiday season approaches, consumers are embracing a new era of smart and intentional spending. Despite economic pressures, shoppers are looking to make smarter, budget-conscious choices to ensure a festive and joyful season with minimal financial strain. They are starting their shopping earlier, setting detailed budgets, and opting for thoughtful gifts that bring meaningful experiences.&nbsp;Based on data from Afterpay’s Festive Forecast, discover how consumers are navigating the holiday season with creativity and financial savviness despite inflationary pressures.<h2>1. Consumer state: Shoppers are adapting to economic pressures</h2>This year, consumers are approaching the 2024 holiday season with a blend of excitement and a keen sense of financial awareness. While economic factors like inflation are on their minds, consumers are adopting smart strategies ahead of the holidays.&nbsp;Data shows that 38% of shoppers feel some stress about holiday shopping, with 60% citing inflation as a contributing factor. This varies across generations: Millennials and Gen X are more stressed, while Boomers and Gen Z are more relaxed.In response, consumers are taking proactive steps to manage their holiday budgets. A significant 40% plan to be more mindful of their spending, 38% are getting a head start on shopping to spread out costs, and 37% are creating budgets. Additionally, 36% are saving in advance, demonstrating a thoughtful approach to holiday spending.

<h2>2. The shopping timeline: Christmas in Fall</h2>Holiday shoppers are increasingly choosing to finish their purchases well before the traditional shopping rush. This year, 10% of consumers started their holiday shopping in the summer months. An additional 41% plan to do their holiday shopping by early fall, with another 34% planning to finish by late fall. Only 15% of shoppers intend to wait until early to mid-December to complete their holiday purchases.Most consumers are choosing to get a head start to avoid the hectic environments typically associated with last-minute holiday shopping. Financial considerations also play a significant role; shoppers are spreading their expenses over several months to manage their budgets better and take advantage of early discounts. A male Gen X shopper summed it up, saying, "We have decided to shop as early as possible to give us time to find the best deal." Similarly, a Millennial female shopper expressed her desire to avoid the stress of chaotic shopping environments, highlighting the peace of mind that comes with early planning.

A male Gen X shopper summed it up saying, "We have decided to shop as early as possible to give us time to find the best deal."

<h2>3. Omnichannel shopping reigns supreme&nbsp;</h2>As more shoppers seek convenience and value, omnichannel shopping has surged in popularity, with 58% of the general population now engaging in this approach. Shoppers are blending online and in-store experiences to maximize their holiday shopping efficiency. Top online channels include mobile devices, favored by 68% of online shoppers, and desktop/laptop computers, used by 37% of online shoppers. Nearly half of all shoppers are strategically choosing to purchase only from stores offering free shipping to further reduce costs.To capitalize on this trend, retailers should have a balanced approach between in-store and online, ensuring their online stores are optimized for mobile use. Additionally, sellers can consider expanding their presence on popular marketplaces like Afterpay. These platforms are particularly appealing to younger shoppers, who are increasingly looking for inspiration and the convenience of shopping all in one place.Sellers can consider expanding their presence on popular marketplaces like Afterpay. These platforms are particularly appealing to younger shoppers, who are increasingly looking for inspiration and the convenience of shopping all in one place.

<h2>4. Top gifts among Gen Z and Millennials</h2>The gift preferences of Gen Z and Millennials are significantly influencing the holiday market. Among these younger consumers, fashion items such as clothing, shoes, and jewelry are the most desired gifts, with an average 48.5% of Gen Z and Millennials preferring these items. Electronics also hold a strong appeal, with an average 32.5% of Gen Z and Millennials&nbsp;listing them as top choices. Health and beauty products, along with video games, are equally popular, each attracting an average 30.5% of these age groups.&nbsp;

<h4>5. The rise of experiential gifting</h4>Experiential gifts are gaining traction, particularly among younger generations who are more likely to value unique and memorable experiences compared to their older counterparts. For Gen Z and Millennials, vacation and travel experiences are among the top choices of their wish lists at 21%, followed closely by event tickets at 19.5%, dining-related experiences at 15%, and subscriptions at 13.5%. Activities and classes attract 8% of these younger consumers. Generally, 24% of all shoppers plan to make travel-related purchases this holiday season, reflecting a broader trend towards valuing experiences over tangible goods.Retailers can take advantage of this shift by creating an experiential holiday moment to encourage customers to shop for gifts in-stores. For example, if you’re a homegoods store, consider offering a cooking class bundled with the purchase of kitchenware or provide exclusive event access with the purchase of a ticketed item.

By integrating experiences with physical gifts, retailers can cater to the growing demand for meaningful and memorable gift-giving.

<h4>6. BNPL goes mainstream</h4>Buy Now, Pay Later (BNPL) services, such as Afterpay, are becoming essential financial tools for holiday shoppers. Nearly a third of shoppers (30%) are considering using BNPL for their holiday shopping this year. Among those who plan to use BNPL services this year, 57% plan to increase their usage this holiday season, highlighting the growing reliance on these financial tools. Gen Z and Millennial parents are particularly inclined to use BNPL, with 21% of Gen Z and 27% of Millennial parents being likely to consider using Afterpay to help manage their holiday budgets.&nbsp;For retailers, the growing popularity of BNPL presents a valuable opportunity to drive higher sales and larger basket sizes this holiday season. Afterpay users, in particular, are more likely to stretch their budgets this holiday season than the average shopper. By prominently offering BNPL options like Afterpay, merchants can adopt <a href="https://developers.afterpay.com/docs/api/afterpay-messaging/getting-started-with-afterpay-on-site-messaging" rel="noopener noreferrer" target="_blank">on-site messaging</a> in addition to leveraging <a href="https://developers.afterpay.com/docs/api/marketing/brand-assets" rel="noopener noreferrer" target="_blank">marketing assets</a> to attract budget-conscious shoppers, leading to increased customer satisfaction this&nbsp; holiday season.

By prominently offering BNPL options like Afterpay, merchants can adopt <a href="https://developers.afterpay.com/docs/api/afterpay-messaging/getting-started-with-afterpay-on-site-messaging" rel="noopener noreferrer" target="_blank">on-site messaging</a> in addition to leveraging <a href="https://developers.afterpay.com/docs/api/marketing/brand-assets" rel="noopener noreferrer" target="_blank">marketing assets</a> to attract budget-conscious shoppers, leading to increased customer satisfaction this&nbsp;holiday season.

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Morning Consult’s Afterpay Holiday Survey (July 2024) was conducted between July 24th – 27th, 2024 among n2,226 Adults in the U.S. All interviews were conducted online. Results from the full survey have a margin of error of +/- 2% and the margin of error among subgroups is greater. All subgroups highlighted in reporting have a readable base size.

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Based on data from Afterpay’s Festive Forecast, discover how consumers are navigating the holiday season with creativity and financial savviness despite inflationary pressures.

Discover how consumers are navigating the 2024 holiday season with creativity and financial savviness despite inflationary pressures.

Top 6 Holiday Shopping Trends for 2024

[US] Top 6 Holiday Shopping Trends for 2025

The financial landscape is undergoing a seismic shift. As millennials and Gen Z reshape consumer behavior, traditional payment methods are giving way to innovative solutions that prioritize flexibility, transparency, and financial wellness. At the forefront of this revolution are Buy Now, Pay Later (BNPL) platforms and digital payment services, which are fundamentally changing how people manage and spend their money. In partnership with Morning Consult, we explored the preferences, behaviors, and sentiments of today’s consumers in our just-released <a href="https://afterpay-newsroom.yourcreative.com.au/wp-content/uploads/2024/11/CashApp-Afterpay-Future-of-Money-Report-2024.pdf" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 144, 226);">Future of Money</a> report. Keep reading for top insights from the report.&nbsp;

<h3>The Rise of Alternative Finance</h3>Today's consumers navigate an increasingly complex financial ecosystem. While traditional banks and credit cards remain prominent, a significant portion of the population—particularly younger generations—are seeking alternatives that better align with their values and needs. Consider these key trends:<ul><li>The Banking Challenge: Despite the proliferation of financial services, a substantial segment of the population have not used a checking or savings account in the past 12 months, highlighting the need for more inclusive financial solutions.</li><li>Economic Pressures: Even in periods of economic growth, many consumers struggle with day-to-day financial management, driving demand for more flexible payment options.</li><li>Digital First: The surge in digital payment adoption has accelerated, with consumers expecting seamless, mobile-first financial experiences.</li></ul> <h3>BNPL: Reimagining How to Manage Money&nbsp;</h3>BNPL platforms have emerged as a compelling alternative to traditional credit cards as our research found that BNPL services offer several advantages for consumers. One is flexibility while paying over time without the high interest rates and hidden fees often associated with credit cards. Another is transparency, as clear payment schedules and fixed amounts help consumers budget more effectively. Lastly, accessibility is key. BNPL services often approve users based on factors beyond traditional credit scores, promoting financial inclusion.

<h3>The Credit Conundrum</h3>One of the most striking findings from the report concerns consumer attitudes toward credit scoring. While credit scores remain a crucial financial metric, the current system faces mounting criticism. For one, around one-third of Americans don’t feel their credit scores accurately reflect their creditworthiness. Traditional scoring methods can fail to account for modern financial behaviors and preferences, including on-time payments to BNPL providers. Finally, the complexity of credit reporting systems creates barriers to financial understanding and inclusion.

<h3>Strategic Implications for Merchants</h3>For businesses looking to thrive in this evolving landscape, the research suggests a few priorities:1. Embrace BNPL Integration: Partner with established BNPL providers to offer flexible payment options, integrated both online and in-store. Leverage BNPL data to understand customer purchasing patterns over time.&nbsp;2. Champion Financial Inclusion: Diversify payment options to serve underserved populations and consider alternative credit assessment methods. Design user experiences that accommodate various financial literacy levels, not just tech and finance-savvy users.3. Invest in Education and Transparency: Develop clear, accessible materials about payment options and build trust through transparent communication about fees and terms. When you partner with a BNPL provider like Afterpay, we’ll provide materials and resources for you to share with your customers.&nbsp;For each of the points above, take advantage of marketing materials and <a href="https://developers.afterpay.com/docs/api/afterpay-messaging/getting-started-with-afterpay-on-site-messaging" rel="noopener noreferrer" target="_blank" style="color: rgb(74, 144, 226);">on-site messaging like that provided by Afterpay</a>. This helps inform shoppers of BNPL as a payment option, how it works, and what the benefits are to the consumer. <h3>Looking Ahead</h3>The future of payments extends beyond simple transactions. As next-generation consumers continue to influence financial services, successful businesses will be those that adapt to changing payment preferences, prioritize financial inclusion and education, leverage technology to create seamless experiences, and importantly, build trust through responsible financial innovation.By understanding and responding to these evolving consumer needs, businesses can position themselves at the forefront of the payment revolution while contributing to a more inclusive financial ecosystem.<h3> </h3>

The financial landscape is undergoing a seismic shift. As millennials and Gen Z reshape consumer behavior, traditional payment methods are giving way to innovative solutions that prioritize flexibility, transparency, and financial wellness.

What Retailers Should Know About How Consumers Are Navigating the Future of Money and Transforming Payments

For Retailers: How Consumers Are Navigating Future of Money

It takes a lot to win over Gen Z. But skincare brand Topicals, aimed at chronic skin conditions, has done exactly that with an inclusive, innovative approach.

When Olamide Olowe decided to launch a skincare brand aimed at chronic skin conditions, like eczema and hyperpigmentation, she was met with plenty of scepticism.“I had a lot of people saying, ‘How are you going to make chronic skincare cool? [People would say] ‘People don’t want to talk about this. It’s really shameful.”

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People would say '‘People don’t want to talk about this. It’s really shameful."

A few short years later, Olowe and <a href="https://mytopicals.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;">Topicals</a>, the brand she co-founded, has definitively proved her critics wrong. Topicals has raised more than $2m in funding, and in March 2021 it launched in Sephora – and promptly sold out in 48 hours. Meanwhile, Olowe herself was recently included in Forbes 30 Under 30 list for retail and e-commerce.&nbsp;Olowe also features in Afterpay’s Make it your way series, which celebrates business owners who are forging their own path and building innovative businesses that reflect their personal values and passions.<h2>Make it expert</h2>The concept for Topicals was inspired by Olowe’s own personal experiences. Growing up, the 24 year old struggled with skin conditions including boils and in-grown hairs. “I vividly remember being so embarrassed and not wanting to put on a swimsuit in summer,” she recalls. “It was very painful and very visible."

From, the outset she was determined to make a difference to anyone struggling with skin conditions and only use ingredients that were scientifically proven.<h2>Make it compassionate</h2>Not only that, but Topicals aims to transform the way people feel about their skin through mental health advocacy.“A lot of times, with skin conditions, you’re not just managing the discomfort that comes with the skin condition…but also sometimes having to deal with the shame or the embarrassment [that goes with it].

I grew up thinking that there was such a thing as “perfect” skin.

“I grew up thinking that there was such a thing as “perfect” skin,” adds Olowe, who is passionate about changing the narrative around skin and partnering with mental health organisations. “We’ve donated around $50,000 to mental health organizations so far.”&nbsp;<h2>Make it courageous</h2>As a young African-American woman, Olowe is conscious that she faced challenges that other entrepreneurs haven’t had to deal with. “For example, raising capital was very difficult– investing is really about who you know, and if you don’t have access to networks, people aren’t as inviting. So, getting the capital and resources can take a little bit longer and it can be a little bit harder to get.”

She is also passionate about reaching under-served communities. “We’re a very <a href="https://www.afterpay.com/en-AU/business/access/marketing/customer-centricity" rel="noopener noreferrer" target="_blank">customer and community centric</a>-driven brand. We spend a lot of time listening to our customers.”<h2>Make it with Afterpay</h2>Those customers tend to be Gen Z and Millennial beauty lovers – the so-called “Skin-tellectuals” who, have grown up on the internet and who are famously savvy about beauty products and their ingredients.Olowe believes that buy-now-pay-later services are critical for reaching younger consumers, and she and Topicals partnered with Afterpay early on. “Not having Buy Now Pay Later, is [similar to] not having credit card processing, back in the day.”

Not having Buy Now Pay Later, is [similar to] not having credit card processing, back in the day.

As a business owner, she says that Afterpay is important for new and indie brands. “As a business owner, you’re always trying to get customers to make that first purchase – and shop with you for the first time – and Afterpay helps with that because [it lowers the barriers to entry and] customers can break up payments.”&nbsp;

For a brand like Topicals, which places a premium on inclusivity and accessibility, offering a platform like Afterpay to make products more accessible was a natural fit.&nbsp;“To know that so many people I’ve never met are now using [our] products and getting results from it… for any entrepreneur, that’s your fuel.

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All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.

It takes a lot to win over Gen Z. But skincare brand Topicals, aimed at chronic skin conditions, has done exactly that with an inclusive, innovative approach.

It takes a lot to win over Gen Z. But skincare brand Topicals, aimed at chronic skin conditions, has done exactly that with an inclusive, innovative approach. Founder Olamide Olowe shares her story

Topicals: The inclusive beauty brand that won Gen Z

[US] Make it inclusive: Topicals

Gladys Tamez is famous for her distinctive, sculptural hats, which are loved by A-listers.

As a child growing up in Mexico, <a href="https://gladystamez.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;">Gladys Tamez </a>pored over fashion magazines. Several decades later, the milliner, who has been dubbed Hollywood’s favourite hatmaker, frequently appears in the pages of the very magazines she once collected.
“I feel so lucky that today I can do what I love and enjoy every day,” she says.

What Tamez loves most is creating distinctive, sculptural hats. From her atelier and shop in downtown Los Angeles, Tamez has produced hats for everyone from Johnny Depp to Cher and Lady Gaga, who famously wore a pink Gladys Tamez hat on the cover of her 2016 album, Joanne.

To me a hat is a sculpture.

“To me a hat is a sculpture. It’s an art form, that’s how I see it,” says Tamez.This month, Tamez features in Afterpay’s Make It Your Way series, which celebrates small business owners around the world who are carving their own path and creating businesses that reflect their personal values and passions.<h2>Make it handcrafted</h2>Tamez’ love of hats began in 2009 when she travelled to Spain and witnessed a fourth-generation hat designer craft a bolero hat. “I loved the process – the magic of how they made it,” she recalls.

When she returned to LA, Tamez sought out classes and honed her talents, using traditional, handcrafted techniques. “My hats are made with blocks,” she explains. “I have 1500 blocks from [as far back as] the 1920s….”

I don’t want my clients to look like they’re in costume.

A Gladys Tamez hat can take up to eight hours to make, and her work is known for its distinctive creases. “I do Western hats, I do cowboy hats… but I always want to do a modernized hat. I don’t want my clients to look like they’re in costume.”&nbsp;<h2>Make it personal</h2>Over the years, Tamez’ client base has grown to encompass celebrities, fashion lovers and customers from all around the world. “I have all kinds of customers – from 18 to 84. I have some clients who are fashionistas and super-confident… and other clients who come to me and they’ve never worn a hat before."

Whoever the client, Tamez takes a personal approach to her work. “At the beginning, I sit down and I ask them, ‘What colours will match with you?’ ‘What face shape do you have?’ And we start working together… I have some clients who now have 13 hats.”&nbsp;“I think hats [can be] a superpower. When clients wear them, they start noticing how hats compliment their look. And then other people start noticing and telling them how great they look – and then they don’t want to take the hat off!&nbsp;<h2>Make it with Afterpay</h2>The designer partnered with Afterpay after younger customers started asking for a buy-now-pay-later platform. “We had all these young girls coming in here and saying, ‘Do you have Afterpay?”

We had all these young girls coming in here and saying, ‘Do you have Afterpay?'

“And it’s been really good for us,” continues Tamez, who views Afterpay as a tool to ensure her luxury products are available to a wider audience. “I want more people to see and appreciate these hats made by hand with the old techniques. I want to preserve those techniques and give them the respect it deserves.”

Gladys Tamez is famous for her distinctive, sculptural hats, which are handcrafted and loved by A-listers everywhere.

Milliner Gladys Tamez is famous for her distinctive, sculptural hats, which are handcrafted and loved by A-listers everywhere.

Meet Gladys Tamez: Hollywood's favorite hatmaker 

Meet Hollywood's favorite hatmaker 

[US ]Make it sculptural: Glady Tamez

Dazey LA founder Danielle Nagel was determined to build a brand that matched her values - and her maximalist aesthetic.

When Dani Nagel launched her fashion brand <a href="https://www.dazeyla.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);">Dazey LA </a>she had one ambition. “I wanted to do everything differently. I wanted to do things the right way.”Six years later, the self-proclaimed maximalist and graphic-design obsessive has achieved exactly that – and more.&nbsp;Today, Dazey LA clothing is known for its bright, colorful aesthetic and its commitment to ethical and sustainable fashion. Nagel herself has also become a well-recognized figure in entrepreneurial circles, thanks to her willingness to share insights into her business journey on social media.&nbsp;

This month, she and Dazey LA are among the merchants showcased as part of Afterpay’s Make It Your Way series, which celebrates business owners courageously carving their own path and setting their own terms for success.<h2>Make it sustainable</h2>Before founding Dazey LA, Nagel spent several years working as a grahic designer for major US fashion labels. It was during this time that she came to understand the environmental impact of the fashion industry.“I remember once designing men’s t-shirts [featuring a graphic I didn’t like] but it’s what they wanted. And they ordered 5000 units of it, and I remember walking out into the warehouse – and being confronted with the sheer quantity of what racks and racks of 5000 t-shirts looks like. I [had] a very visceral reaction and [realised] I was inadvertently part of this terrible process.”To learn more about these strategies, and to read examples of retailers who have put these plans into action, download the latest Afterpay Playbook, From Trend to Recommend: The Retail Recalibrations that Will Attract Next-Gen Shoppers.

“I realised I was inadvertently part of this terrible process.”

When it came time to launch Dazey LA, Nagal was determined to institute ethical and environmental standards, and today every Dazey LA piece is produced locally in Los Angeles.

<h2>Make it your way</h2>In the early days, Nagel says the biggest struggles came from within.“The biggest challenge was actually gaining the courage to step out and [launch the business]… and also just maintain clarity and stability during that time.&nbsp;“Because I feel like the biggest beast is often [the one] in your head. [Starting a business] is just a constant emotional rollercoaster. And it really takes a few years of running your own business to realise that the highs and lows are just a part of the process. You have to learn to roll with the punches.”

“You have to learn to roll with the punches.”

Today, though, Nagel wouldn’t have it any other way. “What’s so fun about entrepreneurship is that there’s no ceiling to what you can accomplish. I just love pushing the envelope […] and reinventing and reinventing."<h2>Make it colourful</h2>One of Nagel’s favourite parts of running Dazey LA is the creative side. “We are a clothing line full of bold and colorful designs, and I create patterns and silhouettes to empower the wearer to be a little more bold in their everyday life."

“I’m obsessed with graphic design, fashion and interior design… and I love bold patterns, maximal design and color.”<h2>Make it with Afterpay</h2>Nagel also loves connecting with her customer via social media. “I love sharing the process with my audience. Ever since Dazey started it was all about connecting with my customers and being real and very transparent with our audience. I’ve really tried to bring them into this journey with me.”Early on, she realised that her young customer base would appreciate a platform that allowed them to spread payments over several instalments. “That’s why we brought on Afterpay. And as soon as we installed it people [told us] ‘Thank you, this is awesome’. And the day we installed it we had a huge sales day.&nbsp;“It’s definitely a game-changer for small business."&nbsp;

Dazey LA founder Danielle Nagal was determined to build a brand that matched her values - and her maximalist aesthetic.

Dazey LA: Color queen making style sustainable

The color queen making style sustainable 

[US] Make it colourful: Dazey LA

By now, most small business owners understand the opportunity of social media.

Whether you're using social media to attract new customers, promote offers and sales, or build your brand, having a strong social media presence can be pretty powerful.Combine that power with the size of the Afterpay audience (19 million annual active customers*... and counting) and you've got a pretty big reason to start promoting your small biz on socials.We want to help you promote your business, and attract customers who are looking for merchants offering Afterpay. But we know how busy you are! So we've created some easy-to-use social templates you can utilize across Instagram and Facebook posts to grow your sales.

FramesLet's start with frames! You can use these to incorporate your own imagery, and there are options for adding copy too! For example, if you're having a weekend sale, add a visual of your best product behind the frame, and some exciting copy about your sale up front. Here are some examples of how you can use the frame templates...

StickersGot your own social styles down-pat, but want to add some Afterpay messaging in there to attract customers? Utilize our social stickers to sit above any of your existing social tiles. We've included some examples below...

EtchedIf you need something simple, that can suit any brand or style, we've created the etched templates. These are essentially backgrounds so you can add anything you'd like, whether that's copy, logos or imagery. We've intentionally kept these plain so you can make the best use of them. Here are some great examples of how you can use the etched assets...

All references to any registered trademarks are the property of their respective owners. All example images included are mockups and are not representative of the brand included. All examples and information provided is for educational purposes only.*Source: Block Q4 2021 Shareholder Letter and Earnings Call

Ready to put your business in front of the Afterpay audience? We've put together a range of social assets and templates you can use to promote your business.

Let's get social! New merchant assets available!

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Want more sales? More customers? Here's how...

Growing sales and reaching new customers doesn’t have to be hard. And Afterpay is here to help. Here are three ways to supercharge your growth…<h2>1. Accelerate online sales. Add Afterpay to your website.</h2>It’s proven that merchants that offer Afterpay enjoy customers who shop more frequently[1]and spend 40 per cent more per order.&nbsp;But unless your customers know you have Afterpay, you won’t see any of the benefits that come with partnering with us.That’s why it’s important to feature Afterpay on your homepage, <a href="https://www.afterpay.com/en-US/for-retailers/access/set-up-for-success/add-afterpay-ecommerce-site" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;">product page</a>, FAQ section and at checkout.

Los Angeles based Ted Vadakan of <a href="https://www.afterpay.com/en-US/for-retailers/access/case-studies/poketo-case-study" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Poketo</a> displays the Afterpay logo clearly on their website, on the home page, product page and at checkout. “When our customers see Afterpay, it gives them a sense of trust and confidence.”

Next step: Find out how to add Afterpay to your <a href="https://developers.afterpay.com/afterpay-online/docs/shopify" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Shopify website</a>,<a href="https://developers.afterpay.com/afterpay-online/docs/woocommerce-configure-plugin" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;"> </a><a href="https://developers.afterpay.com/afterpay-online/docs/woocommerce-configure-plugin" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">WooCommerce</a> website, and<a href="https://developers.afterpay.com/afterpay-online/docs/bigcommerce-afterpay-site-messaging" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;"> </a><a href="https://developers.afterpay.com/afterpay-online/docs/bigcommerce-afterpay-site-messaging" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">BigCommerce</a> website.<h2>2. Improve customer experience. Enable Express Checkout.</h2>Let your customers check out more easily with Afterpay’s <a href="https://www.afterpay.com/en-US/express-checkout" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Express Checkout</a>.

This feature allows customers to check out in just two clicks, which in turn improves conversion rates. In fact, retailers with Afterpay Express Checkout have seen up to twice the conversion rates compared to other methods[2].Enabling Afterpay’s Express Checkout is as simple as adding a plug-in to your website.Next step: <a href="https://www.afterpay.com/en-US/express-checkout" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Visit Afterpay’s Express Checkout page</a>. There, you can also select your website platform and find instructions on how to enable Express Checkout today.<h2>3. Reach new customers. Activate Cross Border Trade.</h2>One way to supercharge your sales is to expand into new markets. After all, with every new country comes a new pool of potential customers.But selling internationally comes with challenges - not the least of which is payments. How do you accept payments in other currencies? How do you convert them? What do you need to consider at tax time?&nbsp;That’s where<a href="https://www.afterpay.com/en-US/for-retailers/access/operations/grow-your-customer-base-overseas-with-afterpay" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;"> Afterpay’s Cross Border Trade program c</a>omes in. Afterpay makes international trade easier by allowing eligible merchants to access global markets such as Australia, New Zealand, the UK, Canada and the United States – free from many of the complications that come with setting up shop overseas.How? Enabling Afterpay’s Cross Border Trade allows customers to shop your products and checkout with Afterpay (or, in the UK, Clearpay). The customer is given a clear breakdown of their payment plan in their local currency, and checks out with Afterpay.﻿

Inclusive fashion retailer<a href="https://www.afterpay.com/en-US/for-retailers/access/success-stories/matthew-skerritt-interview" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"> Every Human</a> based in Australia uses Afterpay’s Cross Border Trade program to reach new customers in countries like New Zealand. “Afterpay’s Cross Border Trade program allows small businesses like ours to access new markets without investing in overseas operations or bank accounts. It makes shopping simple for customers as they can pay in their own currency.”Next step: Learn more about<a href="https://www.afterpay.com/en-US/for-retailers/access/operations/grow-your-customer-base-overseas-with-afterpay" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"> Afterpay’s Cross Border Trade program here.</a>1 US Mastercard Incrementality Study, July 20212 According to a global Afterpay study conducted in June 2021.

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Mother’s Day is a wonderful time of year to celebrate the moms in our lives, and consumers tend to celebrate by purchasing gifts for Mom. And that spend is only increasing.

In the weeks leading up to Mother’s Day, we often see certain product categories that Moms love experience significant increases in sales. According to the <a href="https://nrf.com/topics/holiday-and-seasonal-trends/mothers-day" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 71, 178);">National Retail Federation</a>, shoppers planned to spend an average of $220.48 in anticipation of Mother’s Day, an increase of $15.74 over 2020. The NRF also cited greeting cards, jewelry, flowers, and electronic devices as key product categories.This Mother’s Day is a great opportunity to put your business in front of customers in search of that extra special gift for Mom. We’ve put together some tips and tricks to help you have your biggest Mother’s Day yet.

1. Know your audienceRather than promoting sitewide, now is a great time to look at which products are most relevant for Mother’s Day and put them front and center. Adding a homepage banner to your website, creating a dedicated page for Mother’s Day products, or displaying top-selling gifts for Mom on your homepage are all great ways to connect with shoppers. Clearly signaling to your customers that you have the exact categories of products they’re looking for will improve the shopping experience and hopefully your conversions too!2. Promote for growthShoppers are always looking for a bargain, but you can make your promotions work for you! Why not offer a discount when customers reach a certain basket size, such as “$20 off for every $150 you spend.” Alternatively, consider pursuing offers that incentivize shoppers to increase the number of items in-cart, such as “Buy 2+ items and get 20% off”. By running promotions that emphasize bigger basket sizes and higher-margin products, you’ll deliver value to the customer without damaging your bottom-line.

3. Utilize social channelsCustomers depend on social media for gift ideas, and that’s where your business should be! Take an organic approach by posting your promotions and your featured Mother’s Day products - don’t forget to include relevant hashtags that consumers commonly search for such as #mothersday. If you’re looking to push heavily into social media, running paid social campaigns or reiterating your promotion across multiple organic posts can go a long way toward targeting new customers.Social channels are so critical to generating interest and engagement among shoppers, which is why we’ve put together some handy Mother’s Day templates you can use to attract even more shoppers!

4. Reach repeat customersNow is a great time to look back at your database to see which customers purchased a Mother’s Day gift from you last year. Your next email campaign, for example, could be segmented toward repeat customers to deliver messaging specifically for those who already know that Mom has loved your products in the past. And for customers who may not have purchased from your business last year, a segmented message containing an exclusive Mother’s Day promotion may be just what you need to win the sale.5. Offer a little extraEverybody wants their Mom to feel special on Mother’s Day, so be sure to surprise and delight throughout the delivery and unboxing experience as well. Offering complimentary Mother’s Day cards, providing gift wrapping services for a fee, providing express delivery services, or even including free chocolates are all small touches that can leave a huge impression on the shopping experience! The products you sell are already uniquely yours, but it’s the attention to detail that happens throughout the gift-giving process that will make your brand feel truly special.

Mother’s Day is a great opportunity to put your business in front of customers shopping for gifts sure to make Mom smile. We’ve put together some tips and tricks to help you have your biggest Mother’s Day yet.

This Mother’s Day is a great opportunity to put your business in front of customers shopping for gifts sure to make Mom smile. We’ve put together some tips and tricks to help you have your biggest Mother’s Day yet.