Discover how other merchants saw swift results when they set up with Afterpay.
Around the world, hundreds of thousands of businesses – big and small – enjoy more sales and reach more customers once they offer Afterpay.
In fact, Afterpay merchants see a 58 percent increase in basket size on average1, and Afterpay sends more than one million referrals to businesses every day2.
If you’ve recently signed up to Afterpay, you’d probably like to start experiencing these benefits as soon as possible.
The good news is that there’s a range of ways you can fast-track your success and enjoy more Afterpay sales sooner.
And who better to explain them than businesses who have used these strategies to drive sales themselves? Here’s how businesses like yours have made the most of Afterpay, and enjoyed a boost to their bottom line.
Grow sales by letting customers know you have Afterpay
It’s one thing to offer Afterpay, but to really drive sales, you’ll need to ensure your customers know it’s available.
That’s why brands like Rockstar Original feature Afterpay throughout their websites.
Not only does the streetwear brand feature Afterpay on a strip on its home page, but customers are also reminded that Afterpay is available on the product page and checkout. Rockstar Original has also created a dedicated Frequently Asked Questions page that addresses any questions that customers might have about Afterpay.
It’s a strategy that’s helped fuel growth for the brand. In fact, since the start of 2024, Rockstar Original has generated nearly $3 million in total revenue and orders combined through Afterpay and Cash App Pay.
With two in five US consumers having used Buy Now Pay Later3, it’s only becoming more important for brands to promote the availability of Afterpay online.
TIP: At Afterpay, we’ve created assets that you can use to let customers know you have Afterpay. Discover your website, social media and email assets here.
Drive more sales by adding Afterpay to your product page
While it’s important to feature Afterpay throughout your website, there is one particularly important placement: the product page. After all, it’s at the product page that customers decide whether or not to add to cart.
That’s why many successful businesses enable Afterpay’s product price breakdown feature on their product page. Not only does this feature remind customers that you have Afterpay at a critical moment in their purchase journey but it also automatically calculates how much customers will pay in each installment.
It’s a feature that’s aimed at making the online shopping experience as seamless as possible for customers – and that’s why home decor brand MacKenzie-Childs enabled it online.
“It’s an ease-of-shopping piece for customers,” says Larry Shaw, MacKenzie-Child’s chief marketing officer. “It’s all part of the push to broaden the customer audience to a much more digital, social-focused audience and to make sure the shopping experience was consistent with that.”
TIP: Enabling the product placement feature is straightforward. Find out how to do it here.
Let customers know you have Afterpay in-store
For merchants with a physical storefront, it’s important to make it clear to in-store customers that you offer Afterpay.
The Bento Buzz, a lunch box and drink bottle specialist, has an online presence and a brick-and-mortar store. In-store, a range of visual merchandise assets, from strut cards to stickers on the point-of-sale terminals and a bespoke poster, remind customers that Afterpay is available.
The Bento Buzz founder Peta Booker says that promoting Afterpay in store helps drive sales. “It reminds them that they have access to a payment platform that can spread out their payments and ease pressure.”
In turn, she says this helps grow her business, with the average Afterpay customer spending 58 percent more than other customers.
TIP: If you’ve just signed up to Afterpay, your visual merchandising (VM) will arrive automatically. You can download additional VM here.
Make shopping easier with Express Checkout
One of the secrets to reducing cart abandonment is making checkout as simple and swift as possible – which is exactly what Afterpay’s Express Checkout feature achieves.
Afterpay’s Express Checkout feature enables customers to check out in just two clicks, and according to Afterpay data, retailers using the feature have enjoyed up to double the conversion rate and up to 9.8 percent lift in sales.
TIP: Find out more about how to implement Afterpay’s Express Checkout here.
Reach more customers and drive sales by taking part in a trade event
One way to supercharge sales once you sign up with Afterpay is to Buy Now Pay Later during a trade event like Mother’s Day, Valentine’s Day or Cyber Monday.
When creating trade marketing campaigns, don’t forget to remind customers that – in addition to special offers or discounts – you also offer Afterpay, which can make it even easier for them to purchase what they want, when they want it.
All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.
1Mastercard Test & Learn Incrementality study, 2022. 2Referrals defined as traffic sent to merchant’s e-commerce sites from Afterpay shop directory, Average daily referrals in 2022. 3Afterpay + Oxford Economics 2023 Report
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