How to hit your sales goals with Afterpay
Want more sales? More customers? Here's how...
Growing sales and reaching new customers doesn’t have to be hard. And Afterpay is here to help. Here are three ways to supercharge your growth…
1. Accelerate online sales. Add Afterpay to your website.
It’s proven that merchants that offer Afterpay enjoy customers who shop more frequently[1]and spend 40 per cent more per order.
But unless your customers know you have Afterpay, you won’t see any of the benefits that come with partnering with us.
That’s why it’s important to feature Afterpay on your homepage, product page, FAQ section and at checkout.
Los Angeles based Ted Vadakan of Poketo displays the Afterpay logo clearly on their website, on the home page, product page and at checkout. “When our customers see Afterpay, it gives them a sense of trust and confidence.”
Next step: Find out how to add Afterpay to your Shopify website, WooCommerce website, and BigCommerce website.
2. Improve customer experience. Enable Express Checkout.
Let your customers check out more easily with Afterpay’s Express Checkout.
This feature allows customers to check out in just two clicks, which in turn improves conversion rates. In fact, retailers with Afterpay Express Checkout have seen up to twice the conversion rates compared to other methods[2].
Enabling Afterpay’s Express Checkout is as simple as adding a plug-in to your website.
Next step: Visit Afterpay’s Express Checkout page. There, you can also select your website platform and find instructions on how to enable Express Checkout today.
3. Reach new customers. Activate Cross Border Trade.
One way to supercharge your sales is to expand into new markets. After all, with every new country comes a new pool of potential customers.
But selling internationally comes with challenges - not the least of which is payments. How do you accept payments in other currencies? How do you convert them? What do you need to consider at tax time?
That’s where Afterpay’s Cross Border Trade program comes in. Afterpay makes international trade easier by allowing eligible merchants to access global markets such as Australia, New Zealand, the UK, Canada and the United States – free from many of the complications that come with setting up shop overseas.
How? Enabling Afterpay’s Cross Border Trade allows customers to shop your products and checkout with Afterpay (or, in the UK, Clearpay). The customer is given a clear breakdown of their payment plan in their local currency, and checks out with Afterpay.
Inclusive fashion retailer Every Human based in Australia uses Afterpay’s Cross Border Trade program to reach new customers in countries like New Zealand.
“Afterpay’s Cross Border Trade program allows small businesses like ours to access new markets without investing in overseas operations or bank accounts. It makes shopping simple for customers as they can pay in their own currency.”
Next step: Learn more about Afterpay’s Cross Border Trade program here.
1 US Mastercard Incrementality Study, July 2021
2 According to a global Afterpay study conducted in June 2021.
All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.
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