Reach more customers, in more countries, with Afterpay’s Cross Border Trade programme.
One way to help grow your customer base - and your revenue - is to sell into new countries.
And while the prospect of setting up shop in another country – and managing new currencies and e-commerce sites – might seem daunting, Afterpay’s Cross Border Trade program removes many of the complexities.
What is Afterpay’s Cross Border Trade?
Afterpay’s Cross Border Trade program allows merchants to trade internationally without having to invest in setting up their business and associated operations locally in those countries.
The program is available in a number of countries, including the United Kingdom, Australia, the United States and Canada.
How does Cross Border Trade work for your customers?
An Afterpay customer shops your product and selects to check out with their Afterpay or Clearpay account.
The customer sees a clear breakdown of the product payment plan in their local currency.
The customer pays for your products with their Afterpay or Clearpay account and checks out in their local currency.
Afterpay pays your business the full amount of the purchase minus the merchant fee in your local currency.
What are the benefits?
Afterpay’s Cross Border Trade program helps businesses reach more customers in more countries, which can lead to more sales.
Not only that but Afterpay’s Cross Border Trade program makes selling in more countries easier, by removing the need to set up operations or bank accounts in new countries. And it’s easy and fast to set up.
Tell international customers you offer Afterpay
Once you’re set up and ready, get the full benefits of selling overseas by letting Afterpay customers know you’re there.
There are three key ways you can shout Afterpay from the rooftops!
On your website: Don’t forget to include the Cross Border Trade banner on your website so Afterpay customers know they can shop from overseas. Banners can be used on the home page and also placed on the checkout page.
On your socials: Promote your business in international markets across social channels. We’ve provided you with some handy social assets here, but look out for the best ways to get your brand out. Utilize hashtags that are trending in your desired country, run some sponsored posts for that market, or post some country-specific messaging to reach customers wherever they are.
In your emails: If you’re already building a base of overseas customers in your database, be sure to let them know you’re now shipping to their destination.
All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.
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