Afterpay: Two friends launched REVOLVE in 2003, and your growth since then has been phenomenal. How did you leverage social media marketing and influencers early on to establish the brand and drive growth?

REVOLVE: We started working with influencers (who were referred to as bloggers back then) in early 2009 when Instagram hadn't even launched yet. We found that more and more people were going to blogs for style inspiration so we started working with some of the bloggers who are now influencing millions around the world. Aimee Song is a great example of someone we started working with in the early stages of influencer marketing and has come full circle with us partnering on the launch of her brand, Song of Style, together a year ago. 

Afterpay: What are some of the ways you leverage your digital platforms (such as your app) and social channels to connect with your customers where they are?

REVOLVE: Being a socially driven company, this is one of the most important aspects of the business. Social media is where we're able to speak with our consumers first hand and connect with them in a deeper way. We're able to reach not only our customers in the U.S. but also globally.

Afterpay: You acted quickly to respond to COVID-19 by pledging to donate 200,000 medical-grade masks to healthcare workers, and to date, have donated 150,000! Why was it so important to put your resources towards the cause, and how did your customers rally to provide support and #REVOLVEaroundourheroes?

REVOLVE: It weighed heavily on us that frontline healthcare workers weren't properly protected in the fight against COVID-19, especially having loved ones in the field. Importantly, we also saw we could contribute more than just money - we could also contribute our expertise and supply networks. We leveraged our global resources and social media reach to help in obtaining critical PPE and get it into the hands of hospitals across the country who have been risking their lives every day to save our loved ones.

Afterpay: The Revolve Ambassador program empowers customers to easily share their favorite REVOLVE products to earn credits. How has this program performed in terms of generating brand loyalty and love?

REVOLVE:  I think customers and fans of your brand are always going to be the best way to build and market your brand. And with today's consumer, this kind of authentic endorsement is more important than ever, so these efforts are a huge part of our success.

Afterpay: How do your Style Experts create deeper engagement with your customers? Why are services like this important differentiators for brands seeking to engage Millennials and Gen Zers?

REVOLVE: This is a small area of our business that we're really excited about and have had great success with. Service has always been an important differentiator for us since we founded REVOLVE, so this is just another way to build on this further.