“Afterpay customers account for 21% of our sales.”
Charlotte Brodie shares how Afterpay helps her popular clothing brand thrive.
The Afterpay Advantage:
Afterpay drives 21% of By Billie’s revenue.
Afterpay increases By Billie’s average order value.
Afterpay is popular with Gen Z customers.
Afterpay is simple for both customers and merchants.
Long before fashion designer Charlotte Brodie sold her first piece of children’s clothing – before she’d even built the website for her brand By Billie – she knew her business would offer Afterpay.
After all, she was a devoted Afterpay customer – and she knew her customers would be too.
“There was no way that I would buy higher priced items without Afterpay, so why would I expect my customer to?”
It was the right decision; today, 21% of all sales at By Billie are generated by Afterpay customers. “Having Afterpay as an option for customers is huge. I don’t think any business could do without it.”
About By Billie.
Brodie launched By Billie in 2018, soon after she became a mother and noticed a gap in the market for ethical, gender-neutral children’s clothes. The brand quickly became a go-to among stylish mums, and expanded into womenswear.
Today By Billie is stocked in 30 stores, from Los Angeles to Japan, and boasts a loyal following on social media.
Afterpay drives sales.
Afterpay has become a vital part of By Billie’s business, with Afterpay payments accounting for 21% of revenue, says Brodie.
By Billie creative director Millie Coy adds: “From the moment that we started implementing Afterpay, we saw a definite increase in orders.”
And when By Billie customers use Afterpay, they order more. “People really take advantage of being able to order immediately and pay it off over a longer period,” says Coy, who explains that customers who pay with Afterpay spend more than those who don’t.
“Having Afterpay makes sense for all our customers, but definitely is a must for a younger, Gen Z audience."
Afterpay is “a must” for Gen Z customers.
Coy adds that offering Afterpay has helped attract Gen Z customers.
Since expanding from childrenswear into womenswear, By Billie’s customer base has shifted from mostly mums to a younger demographic, she says. “And we’ve noticed they really like to use Afterpay,” she says. “Having Afterpay makes sense for all our customers, but definitely is a must for a younger, Gen Z audience. We know it’s helped us get new customers we otherwise wouldn’t have.”
Afterpay is loved by customers.
Purchasing with Afterpay is easy and convenient, says Coy. “People love being able to jump on, get what they need when they need it – and that’s good for us, too, because they keep coming back.”
It’s just as simple for merchants, she adds. “Once customers place the order with Afterpay, we're not responsible for the repayments – it's between Afterpay and the customer.
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