Brand tools.
Here is a rundown of some of the most important Afterpay brand elements and how to use them. For a detailed guide, refer to our Brand Guidelines.
Logo Dos & Don'ts.
Adding our logo to your marketing assets is a great way to let customers know that you offer Afterpay. But there are a few simple rules you need to follow to ensure you’re using it right and to maximum effect.
Do not place the logo on a background that will render it illegible.
Do not use the Afterpay Bondi Mint version of the logo on any image or background colour other than solid black.
Do not use the Afterpay logo in a box, instead use the Badge.
Do not use the sticker on images.
Do not distort the logo.
Do not rotate the logo.
Do not rearrange elements of the logo.
Do not outline the logo.
Do not add a drop shadow to the logo.
Do not color the logo or place images inside of the logo.
Do not add a gradient fill to the logo.
Do not use colors not specified for the logo.
