Reduce cart abandonment.
On March 17, Afterpay will officially become Cash App Afterpay, offering a seamless checkout experience for both Cash App and Afterpay users. This rebrand connects merchants to an incremental network of over 50M monthly transacting actives.
To ensure a smooth transition, please update all Afterpay branding across your marketing channels (not just your checkout button) by March 17th but no earlier than March 10th, 2025. Use the assets linked below to update existing creative and promote Cash App Afterpay across all your channels.
Sending an email reminding customers they can Afterpay their purchase is an effective way to close a sale.
- Your business logo
- Your brand image
- Link to cart
- Abandoned products
- Afterpay banner
Email copy.
Here is some sample copy you can use in an email.
SUBJECT LINE: Your cart needs emptying.
HEADLINE: It’s time to finish what you started.
COPY: You’re so close to getting what you want. Head back to your cart to complete your purchase. Don't forget you can buy now, and pay later with Afterpay.
SUBHEADING: How to pay better
1. Add the items to your cart
2. Choose Afterpay as your payment method at checkout.
3. Pay it off over 6 weeks in 4 interest-free installments.*
BUTTON: Go to my cart
*Late fees may apply. Eligibility criteria apply. See www.afterpay.com for more details. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license. © 2021 Afterpay US.
Email assets.
Bring customers back to their cart by sending them an email that reminds them they can checkout with Afterpay. Showing the price breakdown should help convert the sale. There are mint, black and white versions of each asset. Click on ‘View more’ to see different messaging options.
Designer tip:
When downloading an asset with transparency/blank space, simply add it as an overlay on your brand image using an image editing program such as Canva or Adobe Photoshop.
